The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical...Read More

Concerns for the health of our environment and people have been an important issue for decades. The once unofficial corporate response to these concerns has grown from a pestilent “They’re just a bunch of tree huggers”, some time ago, to general acceptance in the business world. The realization that sustainable products and services were experiencing...Read More

The practice of collecting and selling consumer data that tracks buying behaviors and monitors physical movements of every internet user is causing serious concern and consternation among the virtually connected. Effective digital marketing techniques depend greatly on understanding and utilizing the vast amount of data generated by social media users and the platforms that collect,...Read More

Now that a glimmer of light is appearing on the horizon after more than a year of business closures and sequestrations, the question for many businesses and marketers is: Now what? The COVID-19 pandemic imposed restrictive actions on every type of commerce. If ever there was a time that defied historic experience it has been...Read More

Some cultural observances common to specific societies can often need explaining to those foreign to a particular country. Just try and explain the ritual of “Trick or Treat” or “Groundhog Day” to a visitor from Europe or Asia. Even the simplest of explanations can receive stares of disbelief. But every April 1st brings a day...Read More

Rebranding appears to be a marketing strategy that is on the uptick across the world. It’s not so much the number or volume of organizations that are seeking to reidentify themselves, as it is the icons of industries that are finally undergoing a makeover after decades of staying the course. Together, visible brand elements such...Read More

The revolutionary gravitation to social media has been ongoing for nearly two decades. In 2020, the world’s population used social media platforms for commerce, news, and personal connections and interactions every day. More than 4.2 billion people are active across multiple platforms, each spending an average of 2 hours and 25 minutes per day on...Read More

The first Sunday in February has become as important to the fans of professional football as any holiday is to the masses of believers of religion, love, or memorialization. True believers schedule life activities around the contests between the 32 National Football League (NFL) teams from early September to just after Groundhog Day in the...Read More

Image Credit: 13_Phunkod / Shutterstock.com As the internet exploded upon the scene a couple of decades ago and millions of users let the world know who and where they were on the web, the whole of commerce initiated promotional campaigns utilizing emails. Much like direct mail marketing surged after the first street address was published,...Read More

Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...Read More