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Don’t be Foolish About Your April Fool’s Day Campaign
Some cultural observances common to specific societies can often need explaining to those foreign to a particular country. Just try and explain the ritual of “Trick or Treat” or “Groundhog Day” to a visitor from Europe or Asia. Even the simplest of explanations can receive stares of disbelief. But every April 1st brings a day...
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Rebranding appears to be a marketing strategy that is on the uptick across the world. It’s not so much the number or volume of organizations that are seeking to reidentify themselves, as it is the icons of industries that are finally undergoing a makeover after decades of staying the course. Together, visible brand elements such...
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new social media trends and features for 2021
The revolutionary gravitation to social media has been ongoing for nearly two decades. In 2020, the world’s population used social media platforms for commerce, news, and personal connections and interactions every day. More than 4.2 billion people are active across multiple platforms, each spending an average of 2 hours and 25 minutes per day on...
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Super Bowl LV 2021 Advertising Changes
The first Sunday in February has become as important to the fans of professional football as any holiday is to the masses of believers of religion, love, or memorialization. True believers schedule life activities around the contests between the 32 National Football League (NFL) teams from early September to just after Groundhog Day in the...
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email marketing strategies 2021 best practices
Image Credit: 13_Phunkod / Shutterstock.com As the internet exploded upon the scene a couple of decades ago and millions of users let the world know who and where they were on the web, the whole of commerce initiated promotional campaigns utilizing emails. Much like direct mail marketing surged after the first street address was published,...
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digital marketing disruption in 2021
Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...
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AI Image
Image Credit: Phonlamai Photo / Shutterstock.com It wasn’t that long ago that developers of robotic machine tools that replicated many traditional human actions downplayed the idea that machine intelligence would one day take over more than a few menial and repetitious functions in the workplace. There would always be the need for human intelligence interaction […]
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Image credit: vjom / Shutterstock.com Raindrops on roses And whiskers on kittens Bright copper kettles and warm woolen mittens Brown paper packages tied up with strings These are a few of my favorite things….. Who can forget these famous lyrics from the landmark musical play and movie, “The Sound of Music.” Hard to imagine that...
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What do you do when your company bumps up against the limits of the market segment and comes to the realization that every consumer in a struggling economy expects discounts? If you are J. Crew, and want to continue to dominate in your higher-priced fashion segment while seeking broader consumer appeal, you create a new,...
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It has always been exhilarating to watch and admire beautiful people in their everyday lives. It’s no surprise that a lot of the reality show characters are trendsetters and everything they do, wear and say becomes intriguing. Their lives appear to be more interesting than ours and even that of our greater community. The truth...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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