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Branding
Unlikely Brand Partnership
Successful partnerships can improve market reach, expand distribution channels, and increase credibility all while sharing the cost between both partners.
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Participation Marketing
Participation marketing stands out from traditional marketing approaches by encouraging active participation and interaction from consumers.
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Surrealist Marketing Concept
The ability to measure and evaluate the surrealistic marketing approach may be difficult to justify for many marketing organizations.
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Unlike marketing, it’s not about campaigns surrounding the features and benefits of specific products and services, but rather about who the company is and what it does for its customers. A brand can shape perceptions about the company’s personality and purpose.
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Rebrand
Rebranding appears to be a marketing strategy that is on the uptick across the world. It’s not so much the number or volume of organizations that are seeking to reidentify themselves, as it is the icons of industries that are finally undergoing a makeover after decades of staying the course. Together, visible brand elements such...
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Dauntless Discovery has managed more than 10,000 eDiscovery projects with the expertise needed to navigate the litigation landscape. With over 200 years of combined team experience providing eDiscovery services for the world’s top law firms and corporations, the Dauntless Discovery team is uniquely capable, harnessing the latest technology to optimize accuracy and efficiency for clients....
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Image Credit: Rawpixel.com / Shutterstock.com When a brand considers making changes to its logo it often creates concern among those responsible for such alterations. After all, a logo is the visual representation that personifies the business’ mission and culture. Instant, visual recognition of a company’s product or service can be a valuable marketing tool that...
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For more than two decades it has been a term synonymous with meetings, lectures, speeches and presentations. PowerPoint, a Microsoft Office software program, is utilized to back-up, enhance or compliment oral presentations in groups settings. There are more than 500 million PowerPoint users using the software program to create 30 million presentations every day, and...
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Believe it or not, we have once again come full circle on another year. Marketing prognosticators are polishing their crystal balls of future things to come and declaring how technology will revolutionize our channels of communication with consumers in 2019.  Last year’s predicted trends are being measured against reality, and the process is becoming akin...
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The season for gift giving is fast approaching, and retailers from hometown America to online retailers way out in cyber space are looking for the gift of increased sales and black ink bottom lines. The 2017 holiday selling season was the biggest and best since 2011. Sales in the U.S. grew 5.5% in brick and...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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