Unlike marketing, it’s not about campaigns surrounding the features and benefits of specific products and services, but rather about who the company is and what it does for its customers. A brand can shape perceptions about the company’s personality and purpose.Read More

Rebranding appears to be a marketing strategy that is on the uptick across the world. It’s not so much the number or volume of organizations that are seeking to reidentify themselves, as it is the icons of industries that are finally undergoing a makeover after decades of staying the course. Together, visible brand elements such...Read More

Dauntless Discovery has managed more than 10,000 eDiscovery projects with the expertise needed to navigate the litigation landscape. With over 200 years of combined team experience providing eDiscovery services for the world’s top law firms and corporations, the Dauntless Discovery team is uniquely capable, harnessing the latest technology to optimize accuracy and efficiency for clients....Read More

Image Credit: Rawpixel.com / Shutterstock.com When a brand considers making changes to its logo it often creates concern among those responsible for such alterations. After all, a logo is the visual representation that personifies the business’ mission and culture. Instant, visual recognition of a company’s product or service can be a valuable marketing tool that...Read More

For more than two decades it has been a term synonymous with meetings, lectures, speeches and presentations. PowerPoint, a Microsoft Office software program, is utilized to back-up, enhance or compliment oral presentations in groups settings. There are more than 500 million PowerPoint users using the software program to create 30 million presentations every day, and...Read More

Believe it or not, we have once again come full circle on another year. Marketing prognosticators are polishing their crystal balls of future things to come and declaring how technology will revolutionize our channels of communication with consumers in 2019.  Last year’s predicted trends are being measured against reality, and the process is becoming akin...Read More

The season for gift giving is fast approaching, and retailers from hometown America to online retailers way out in cyber space are looking for the gift of increased sales and black ink bottom lines. The 2017 holiday selling season was the biggest and best since 2011. Sales in the U.S. grew 5.5% in brick and...Read More

Launched in 2010, Instagram continues to grow at a remarkable pace. Just a little more than 7 years of age, the visual social media platform has surpassed 800 million monthly users and is not only attracting individual social conversations but is proving its worthiness to marketers looking to grow their brand’s awareness and showcase its...Read More

As with many aspects of marketing, effective website development is a combination of technology and creative design. Conversion, the point where a user becomes a paying customer, requires attention to not only the technology but also a combination of creative design attributes that guide a user to making a purchasing decision. Human behavioral studies have...Read More

Since its passage in May 2016, the European Union (EU) General Data Protection Regulation (GDPR) has resulted in many companies questioning the need to comply or what the far-reaching regulation would mean to their organizations. Initially many firms failed to understand the global reach of the regulation and that they would be required to respond...Read More