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With the price of a 30-second Super Bowl advertisement consistently on the rise, advertising for the Super Bowl has never been an easy decision for marketers. The decision has been complicated in recent years by the political and social protests that appear to have the NFL viewer interests showing a downward trend. Add the serious...
Any fan of high school, college or professional football is well-aware of the concern many players, coaches and owners have about the rate of head and brain injuries suffered by players across all levels of the sport. Head injuries and concussions caused by contact sports are a growing epidemic, particularly among young athletes. If left...
The Gartner Market Guide for Telecom Expense Management (TEM) Services in May 2017 reported a 45% increase in end-user enterprise enquiries concerning TEM since 2016. With IT costs rising, organizations need to more closely monitor and control the cost of technology. The report stated, “The continued growth and evolution of enterprise telecom services prompts many...
2017 promises to be a time of real economic growth and expansion, yet riddled with a dynamically changing political environment. All of this during a time where technology is expected to advance five times as fast as it has in the last 2 decades.  All of this requires that businesses remain agile and open to...
The fundamental business principles still apply despite a dynamically evolving technical generation. How often have we heard, “Don’t mix religion with business”?  It is advice freely expressed and usually followed across the full spectrum of business and industry for generations. But the mixture is not always detrimental to success. A strategic approach to targeting a...
A company’s website is a living, breathing entity on the internet and, in today’s digital marketing world, your audience’s first impression of your business. Protecting a brand image and maintaining access to your company and its services is critical to the success of any business entity. Stale or aging websites often become technically obsolete, are...
“Half the money I spend on advertising is wasted,” Philadelphia department store magnate John Wanamaker was famously quoted as saying. “The trouble is I don’t know which half.” And while the markets, methods, media and advertising choices have changed dramatically amidst the digital technology revolution, most of today’s marketers continue to struggle with measuring the...
Transactional marketing, long the staple of short term sales building and product placement efforts is being challenged by the benefits of the other wing of sales strategy and tactics, the consultative sales approach or relationship building. Punctuated by heavy advertising and promotion; and almost always singularly focused on price, the transactional approach has been the...
Despite early announcements of major store closings and employee furloughs by some of retails largest and most prominent players, the National Retail Federation (NRF) is forecasting a growth rate of 3.1 percent in 2016, a performance rate higher than the 10 year average of 2.7 percent. The NRF also predicted non-store retail to grow at...
Are you completely confident, when you use one or more of the online ecommerce or social media outlets, that your personal data is protected from malicious hackers seeking to gather the information for ill-gotten gain? The recent hacking of the Ashley Madison website demonstrates the impact and vulnerability that a scandal can impose on online...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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