Content marketing is revolutionizing the way brands connect with customers through two-way conversations in social media channels.Read More

Concerns for the health of our environment and people have been an important issue for decades. The once unofficial corporate response to these concerns has grown from a pestilent “They’re just a bunch of tree huggers”, some time ago, to general acceptance in the business world. The realization that sustainable products and services were experiencing...Read More

There is a lot of hype finding its way into print about just how the post-pandemic economy of 2020 will mirror that of the previous devastating pandemic of 1918. The span of more than one hundred years apart hasn’t dampened the bevy of prognosticators’ enthusiasm for predicting a post-COVID-19 recovery that will be similar to...Read More

Now that a glimmer of light is appearing on the horizon after more than a year of business closures and sequestrations, the question for many businesses and marketers is: Now what? The COVID-19 pandemic imposed restrictive actions on every type of commerce. If ever there was a time that defied historic experience it has been...Read More

Inclusion is something that has been at the forefront of business and social conversations for years. Businesses have become accustomed to rules that have been initiated to establish an order of fairness; a common set of regulations to ensure equal participation in the physical and virtual commercial environments. The Americans with Disabilities Act (ADA) was...Read More

Championing and promoting inclusion and diversity in marketing is not new. For decades, many leading companies have made conscious efforts to alter a long-standing practice of creating advertising that failed to consider the broad and differing cultural aspects of a brand’s targeted audience. In the past year, many brands have stepped up efforts to reevaluate...Read More

From the very beginning of the modern marketing era, one constant factor in advertising and a marketer’s broader efforts to connect with consumers was the inability to know, with any degree of certainty, the real impact the efforts had on a company’s success. Identifying the most or least valued media channel or message was a...Read More

Rebranding appears to be a marketing strategy that is on the uptick across the world. It’s not so much the number or volume of organizations that are seeking to reidentify themselves, as it is the icons of industries that are finally undergoing a makeover after decades of staying the course. Together, visible brand elements such...Read More

We are all accustomed to hearing accolades about the success and amazing command the annual National Football League (NFL) Super Bowl has over the American viewing public. The official game score and on-the-field statistics often sideline news stories of far greater significance on Super Bowl Sunday. Geopolitical happenings, natural disasters, and perhaps even global famine...Read More

The first Sunday in February has become as important to the fans of professional football as any holiday is to the masses of believers of religion, love, or memorialization. True believers schedule life activities around the contests between the 32 National Football League (NFL) teams from early September to just after Groundhog Day in the...Read More