Image Credit: Alexander Supertramp / Shutterstock.com The most successful, disruptive marketers are finding that the best route to achieving sustainable growth and brand value are those that focus efforts on the customer. Customer centricity has become more than a “buzz word” for successful entrepreneurs, it is a focused mission. Regardless of the product or service,...Read More

VLS Recovery Services, a leader in Waste Management, Railcar Cleaning, and Marine Services, unveils a brand redesign to better communicate its value and impact to the companies and communities it serves. VLS, founded in 2007, started with only 3 facilities.  Today, the company operates 13 facilities across the Southeast and Southwest. Recognized for its commitment...Read More

Image Credit: Dragon Images / Shutterstock.com A company tagline is a short phrase that sums up in a few, concise words a brand’s identity and overall value to its customers. It is difficult to imagine a significant brand not having a memorable and relevant tagline that verbally projects the company’s mission, purpose and culture. Some...Read More

Image Credit: Jo Panuwat D / Shutterstock.com Entrepreneurs are, by nature, an optimistic lot. It is a required trait if endless obstructions and road blocks are to be overcome and success is to be achieved. No matter how comprehensive the planning, change lies just around the corner. The entrepreneur’s journey is always an exhausting one;...Read More

Image Credit: Blue Planet Studio / Shutterstock.com The digital technology revolution of the past decade has produced significant disruption of established methods of just about everything business. The dynamics of consumer/marketer relationships have discarded traditional approaches of once basic marketing think. In the pre-ecommerce era, brands were built through creative advertising campaigns that presupposed the...Read More

Establishing a brand strategy focused on connecting to potential consumers is certainly nothing new. The very basis for the science of marketing is creating and communicating messages that resonate with potential customers in such a way that they are motivated to make a purchasing decision, one that favors your company’s offerings over a competitor. Eons...Read More

Image credit: REDPIXEL.PL / Shutterstock.com The results of a recent survey by Tyton Media is stressing the importance of website designin how customers perceive a brand. The survey indicated that 48 percent of people name website design as the biggest indicator of a company’s credibility. Website users are more likely to trust, remember, andconnect with the […]Read More

Believe it or not, we have once again come full circle on another year. Marketing prognosticators are polishing their crystal balls of future things to come and declaring how technology will revolutionize our channels of communication with consumers in 2019.  Last year’s predicted trends are being measured against reality, and the process is becoming akin...Read More

Launched in 2010, Instagram continues to grow at a remarkable pace. Just a little more than 7 years of age, the visual social media platform has surpassed 800 million monthly users and is not only attracting individual social conversations but is proving its worthiness to marketers looking to grow their brand’s awareness and showcase its...Read More

With the media reporting only the most impactful breaches of internet security, it would be tempting to believe that the once prevalent and public attacks on small to mid-sized companies’ websites was diminishing in scope and frequency. While many companies have learned a great deal about securing their digital connection to the world, the threat...Read More