Influencers are usually famous, well-known or personable social media champions who are paid by companies to pitch a brand's offerings.Read More

Increased attention to a brand advocacy strategy will increase brand visibility, reach, engagement, and a marketer’s customer base.Read More

Great brands are built over a long period of time and require a clear strategy, dedication to a mission, and consistent implementation.Read More

The best content strategy is not static but evolves as social media users change perspectives, perceptions, and the formats they prefer. Personalized experiences, storytelling, and voice-search optimization should be an integral part of all content marketing strategies in 2022.Read More

Unlike marketing, it’s not about campaigns surrounding the features and benefits of specific products and services, but rather about who the company is and what it does for its customers. A brand can shape perceptions about the company’s personality and purpose.Read More

Often, times of immeasurable hardships can spur innovations that generate positive future organizational improvements. It’s not a matter of being shamelessly optimistic; more often than not, long days under the darkest of clouds reveal at least one silver lining. To call the COVID-19 pandemic a challenge would qualify as an historic understatement for employers, employees,...Read More

For more than two decades, F.H. Cann & Associates (FHC) has been a leader in providing clients with contact center, financial recovery, loan servicing and business process outsourcing services. Dedicated to a customer centric approach and committed to the highest standards of quality performance, FHC focuses on providing comprehensive and innovative solutions to federal, state,...Read More

Image Credit: littlekop / Shutterstock.com It all began way back in 776 BC and became a staple of live entertainment for more than a thousand years. For some reason, mostly lost to history, the ancient Olympic Games took a hiatus until the modern version was reignited in Athens Greece in 1896. Since then, the Modern...Read More

Image Credit: Rawpixel.com / Shutterstock.com They’ve flown the nest and are making their presence known to the world. “They” are those born after 1995 and have inherited the moniker “Generation Z’ers” from those who make it their business to create a unique brand to distinguish one generation of humanity from another. This new aging group...Read More

It was a period in history that would produce lasting changes in American society. The beginning and end of the race to the moon, social and political upheaval that would redefine long established cultural norms, a divisive, unpopular war and the coming of a great and historic period of economic revival. Much of what was...Read More