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brand strategy
Acoustic Marketing Blog Image
The concept of going "acoustic" in marketing refers to brands' strategic decision to distance themselves from AI-powered technologies and prioritize more human-centric approaches.
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Who wrote that social post
Some notable brands are establishing “creator labs” that can be interpreted as tampering with the independence of major social media influencers.
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cell phone with large image of linkedin app opening screen
When utilized effectively, LinkedIn has the potential to improve brand awareness, build a business’s network, and increase sales leads and conversions.
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business planning, coworkers
Getting any new business off the ground is an expensive proposition. Sometimes the best marketing ideas and campaigns are free or come about at little cost.
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influencer instagram feed on mobile phone, influencer concept.
Influencers are usually famous, well-known or personable social media champions who are paid by companies to pitch a brand's offerings.
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smiling man looking at desktop computer monitor, business setting
Increased attention to a brand advocacy strategy will increase brand visibility, reach, engagement, and a marketer’s customer base.
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business branding concept, coffee shop owner and customer looking at products
Great brands are built over a long period of time and require a clear strategy, dedication to a mission, and consistent implementation.
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social media concept, fingers on keyboard
The best content strategy is not static but evolves as social media users change perspectives, perceptions, and the formats they prefer. Personalized experiences, storytelling, and voice-search optimization should be an integral part of all content marketing strategies in 2022.
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business people looking at colors for branding
Unlike marketing, it’s not about campaigns surrounding the features and benefits of specific products and services, but rather about who the company is and what it does for its customers. A brand can shape perceptions about the company’s personality and purpose.
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Junction Blog Images (23)
Often, times of immeasurable hardships can spur innovations that generate positive future organizational improvements. It’s not a matter of being shamelessly optimistic; more often than not, long days under the darkest of clouds reveal at least one silver lining. To call the COVID-19 pandemic a challenge would qualify as an historic understatement for employers, employees,...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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