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brand loyalty
Gatorade sports bottles concept
Gatorade, the sports drink giant, is taking personalization to a whole new level with its latest marketing campaign named Gatorade iD.
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man running down mountain
Hoka exhibited an exceptional growth rate of 27.4% in the first quarter of fiscal year 2024, proving that when a brand stays close to its promise, performance can soar to great heights.
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Website Accessibility ADA Compliance concept. Large wheelchair icon over a blue technology background.
Ensuring an accessible website experience is critical for those with certain disabilities and who are unable to interact with traditional digital technologies.
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Developing Loyalty Apps Blog Image
There is no one way to structure a loyalty program, and with innovative methods to connect with consumers, there is no limit to creativity in building a unique reward program.
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image of horse pawn on Monopoly board, gaming concept
Those who include gamification in marketing campaigns say they realize a seven times greater conversion rate over non-gaming efforts.
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Marketing Strategies to Increase Customer Retention
It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...
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Marketing Post-Pandemic
Now that a glimmer of light is appearing on the horizon after more than a year of business closures and sequestrations, the question for many businesses and marketers is: Now what? The COVID-19 pandemic imposed restrictive actions on every type of commerce. If ever there was a time that defied historic experience it has been...
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purpose-driven-marketing-image
Image Credit: Rawpixel.com / Shutterstock.com Purpose-driven marketing campaigns have been in vogue with marketers for years and justly so. Surveys have consistently shown that support for the health of the environment, equal access and equal rights are issues that gain favor from the vast majority of consumers. The next generations, those coming after the Baby...
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causal marketing image
Image Credit: Supavadee butradee / Shutterstock.com As marketers we often fret about making costly mistakes that reflect poorly on our organization or clients. Promoting or running a campaign that fails to make a connection with its target audience, or designing a marketing strategy that fails to launch, can be expensive and embarrassing. With all the...
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For nearly 50 years, children and adults alike have enjoyed the wondrous and whimsical tale of Charlie and the Chocolate Factory. Chocolate is one special type of product with which many consumers have a true lifelong relationship. For most, trying a new chocolate isn’t a huge risk. Consumers are generally open to eating a piece...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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