Word-of-mouth advertising has always been recognized for its effectiveness and ability to build trust among consumers. The word of a friend or family member is seen as more credible than that of a seller. Long before the internet and the digital revolution, the word of a satisfied customer was considered a reliable testament to a...Read More

Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency.   “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We...Read More

We are well aware of the power of social networks to effectively disseminate a brand message and create real, mutually-beneficial relationships between consumers and brands. But there are two sides to the coin – a great deal of the content brands perceive as engaging to audiences falls short of expectations when the metrics on conversions...Read More

In this series, we will explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs.  In this first installment, we find some wisdom from Tony Hsieh, CEO of Zappos. After selling internet advertising startup LinkExchange.com to Microsoft for $265 million in 1999, Tony Hsieh joined Zappos as an investor,...Read More

We live in an economy where consumers’ purchase behaviors are constantly changing. Technology arms consumers with the ability to shop for the best price on a smart device without ever stepping foot into a retail store. And yet, there remains a segment of the marketplace focused on delivering a memorable in-store experience; so much so...Read More

Over the course of the past decade, the retail industry has arguably undergone more change than it had in the previous century. Entrepreneurs like Rowland Macy and Richard Sears probably never could have envisioned their modest businesses blossoming into a more than $4 trillion industry in the US in less than 100 years. The rise...Read More

This is the most unique brand experience that I had to share: Call Nestle Hotline at 1-800-295-0051. When asked if you want to continue in English or Spanish, wait QUIETLY for about 10 seconds and I PROMISE you will smile. Keep going and press 4. Then any option after. Don’t ruin the surprise for the...Read More