Prior to the invention of the printing press in the 15th century, the sharing of a message to the masses was almost exclusively reserved for those few who possessed the skills and education to put pen to paper or those who mastered the art of great oration. The advent of the printing press soon saw...Read More

(Read previous entries about Days 1 and 2: Day 1, Day 2 ) The final day of Necker Cup was an explosion. After the tennis matches were complete and the Necker Cup was awarded, the tennis players and business leaders shared an unforgettable evening of charity and celebration. During the live auction at dinner, the...Read More

(Read about Day 1’s events here.) As we waited for the iSpeed to arrive on day 2, a group of us recapped the previous day’s events, commenting on the how incredible we found the island, the people, and the experience.  Ahead of us was an exciting day of match play followed by a Virgin Unite Leadership Retreat...Read More

As a CEO and entrepreneur, I look to great leaders for inspiration and guidance as I mitigate challenges or validate my own business strategies. Sir Richard Branson has long since been one of those leaders known for his incredible business prowess, his contributions to entrepreneurs across the globe, and his commitment to conversation and charity. I have...Read More

Publishers, once the go-to source for news, information, and editorials, have been forced to reinvent the space due to total digital domination.  The decreased demand for print copy has posed a challenge to publishers.  In February 2009, PEW Research Center Publications reported that the print losses were considerable and the digital era was making a...Read More

In the digital age, where competition for consumer’s attention is high, reinforcing existing brand value and establishing loyalties is vital to the success of any brand. The creation and distribution of highly customized content, such as blogs, videos, and advertisements, serve as a blend of journalism and marketing designed to engage consumers at every brand...Read More

Chris Brogan talks about unique perspective on how to make money with your blog.  Loosely translated from a recent interview, he advises never to ask your community for money, but rather ask the larger corporations for money. By not asking your community directly for money, they in turn will seek you out.  He notes that...Read More

Another company leveraging fans, friendships, and family to move products. http://bits.blogs.nytimes.com/2010/04/07/how-to-turn-your-blogs-readers-into-paying-customers/?src=me&ref=technology Will this latest trend  provide consumer adoption and expected conversion?Read More