In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store....Read More

In 2012, with consumers focused more intently than ever before on health and lifestyle, the world is buying more organic food than ever before, swallowing the extra dollars in an effort to eat better and protect the environment. According to The Organic Trade Association, sales of organic foods totaled $29.3 billion in 2011, but a recent...Read More

October is National Breast Cancer Awareness Month. Although the campaign to raise awareness for the disease, which constitutes nearly a quarter of all cancers affecting women, is decades old, it’s message has never been clearer, and support for the effort has never been stronger. Advocacy for coping with and ultimately defeating breast cancer has grown...Read More

Fourquare, a location-based social network, provides new tools for businesses to better track customers.   So far 30 businesses are testing the real-time data and will quickly be rolled out to 900 businesses.  The data will provide businesses with an opportunity to customize customer promotions. http://bits.blogs.nytimes.com/2010/03/09/foursquare-introduces-new-tools-for-businesses/?ref=smallbusiness Foursquare users have the option to keep their information private. ...Read More