As the current year's budgets begin to run out and new year's allocations remain to be approved and distributed, B2B marketers can find it difficult to set a final course for action for the remainder of the calendar year.Read More

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying...Read More