Content marketing is revolutionizing the way brands connect with customers through two-way conversations in social media channels.Read More

We are all accustomed to hearing accolades about the success and amazing command the annual National Football League (NFL) Super Bowl has over the American viewing public. The official game score and on-the-field statistics often sideline news stories of far greater significance on Super Bowl Sunday. Geopolitical happenings, natural disasters, and perhaps even global famine...Read More

Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...Read More

Image Credit: Ascannio / Shutterstock.com It was a potentially explosive announcement for social media marketing, but it would appear that for advertisers and marketers, who rely on social media platforms to connect with customers, the news barely received notice. The Federal Trade Commission (FTC) announced in December that they would be filing antitrust legislation against...Read More

Image Credit:  weedezign / Shutterstock.com A new contender has burst onto the social media app scene and is garnering some significant notice among the established players in the field. TikTok provides users the opportunity to generate creative and short videos. The vast majority of users are 13 to 24 years of age and those who...Read More

For more than two decades it has been a term synonymous with meetings, lectures, speeches and presentations. PowerPoint, a Microsoft Office software program, is utilized to back-up, enhance or compliment oral presentations in groups settings. There are more than 500 million PowerPoint users using the software program to create 30 million presentations every day, and...Read More

The year 2014 is lining up to be the year of explosive growth in mobile technology, with hundreds of new products designed to attract an enlarged audience of eager users of anything that can be pocketed or worn out the door he go.  If there were ever any doubts, a visit to the recent International...Read More

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864.  His first term saw his leadership challenged by America’s only Civil War, one that...Read More

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying...Read More

Sunday night marked the biggest night in Hollywood, as first time host Seth MacFarlane sang and danced his way through an Academy Awards show that both entertained and put the soaring achievements of the film industry in 2012 on display. In recent years, the show received criticism, experiencing a decline from its former glory and...Read More