The National Football League, known for being on the cutting edge of everything to do with marketing, has found itself in an unenviable position when it comes to player conduct.  Since the February 2013 Super Bowl Game, 31 NFL players have been arrested for their illegal, personal conduct off the field of play, an arrest...Read More

Brands are not merely a symbol or graphic design attached to a product but rather a creative endeavor that seeks to attach a company’s signature, to communicate how a company treats customers, the quality of its products and differentiates its offerings from a competitor’s.  Consistently applying this creative process across business units and products is...Read More

Junction Creative Solutions client Acute Care Telemedicine (ACT) was recently featured in a MHealth issue dated July 1st.   AcuteCare Telemedicine is based in Atlanta and is the largest practice-based provider of teleneurology and other telemedicine services in the Southeast.   Licensed in eight states and currently practicing in Georgia, Alabama, Tennessee and Florida, ACT is making...Read More

By all historic accounts, it was a series of typical hot summer days that greeted the approaching visitors to a small, quiet town located just over the state line in a Commonwealth called Pennsylvania and a town known as Gettysburg.  At the time the town was most famous for the geographical fact that “all roads...Read More

It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice.  In an attempt to allocate marketing spend efficiently and effectively, marketers must make assumptions about the method and methodology of reaching significant and specific market segments.  The accepted...Read More

Father’s Day, seemingly a hidden holiday for many retailers and consumers, is a marketing opportunity that represented $12.7 billion in 2012.  Because 80% of Father’s Day shoppers wait until the week before the big day to make a purchase, marketers have an opportunity to better optimize search ads and Search Engine Marketing (SEM) strategies to...Read More

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and is reliant on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create , discuss, and modify user-generated content.  It introduces substantial and pervasive changes...Read More

In 1928, sliced bread hit the shelves marketed at the “greatest forward step in the baking industry since bread was wrapped.”  The development became the universal benchmark for greatness, mostly for its improvement of convenience and utilization of a basic dietary staple, becoming the ingenuity that we refer to when discussing the best of innovation...Read More

Junction Creative Solutions (Junction), an award-winning strategic agency, sponsors the 3rd Annual Golf Tournament hosted by the Optimist Club of Gettysburg. Junction has been an avid supporter of the Optimist Club and the 19 youth-oriented programs the Club supports financially throughout the year. “We applaud the efforts of the Optimist as they fundraise money, in...Read More

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864.  His first term saw his leadership challenged by America’s only Civil War, one that...Read More