Image credit: Darryl Brooks / Shutterstock.com With all the excitement in Atlanta, Georgia, one would think it was 1996 and the Summer Olympics were fast approaching. Not since then has the big city in the South experienced this frantic level of anticipation and excitement. No Olympics this time, but rather Super Bowl LIII. For more...Read More

How one major retailer is botching a socially responsible message! Social responsibility is becoming an increasingly important aspect of marketing a business in America. Consumers are commanding that small and large business adopt practices that mirror their individual concerns on the impact of company’s operational activities on the environment and other social issues. To be...Read More

With the introduction of a multitude of auto purchase apps and creative alternative marketing channels, traditional auto seller marketing strategies and tactics are quickly being impacted as fees continue to rise and margins decrease.  The art and science of managing used car inventory off the lot is seemingly more complex.  The automotive industry is set...Read More

Julie Cropp Gareleck, CEO and Managing Partner, Junction Creative, participated in Atlanta Business X’s Radio Show “Tuesdays with Corey.” Gareleck shared insights from her days as a waitress in Gettysburg, PA to her current position as the CEO of her Atlanta based firm.  Corey Rieck, President and Founder of The Long Term Care Planning Group,...Read More

At first consideration it seems to be counter intuitive. Formulating a plan to exit a new start-up business before the start-up of the new business? For the true entrepreneur, the experience of a new start-up is exciting, exhilarating and even intoxicating. For most, it’s what they do, who they are and is much more a...Read More

Change is inevitable and the one constant among a universe of constants that is destined to be changing perpetually. Business models once thought to be permanent, only needing occasional refinements, are learning that nothing is forever, and in today’s fast paced technological era, nothing is forever for very long. Legacy advertising agencies, historically a model...Read More

  Software as a service (SaaS), the distribution of software over the internet to users, is becoming the fastest growing software distribution model. As business consumers adopt cloud-based software to manage key business functions, the market for Sass services continues to grow at a meteoric pace. Along with its Cloud cousins, infrastructure as a service...Read More

For most purveyors of goods and services, the act of marketing can be traced back in history to the very beginning of commerce when conveying the benefits of ones products and services over a competitor’s was a practice of simple communication, using the very rudimentary of marketing tools and collateral. But practicing the science of...Read More

November 23, 2016 – ATLANTA, GA: Prime Meridian Consulting (Prime Meridian), a boutique consulting firm with more than 25 years of experience in serving the needs of leading organizations in the healthcare and pharmaceutical services environment, continues to gain market share, expanding the number of healthcare and pharmaceutical companies it serves. “The healthcare and pharmaceutical...Read More

As we embrace 2016, I would like to extend my deepest gratitude for the opportunities that have brought us together whether a client, colleague, or friend.  2015 has been a pivotal year for many of our clients who have achieved new milestones and unprecedented growth. Congratulations on a job well done!  I am ever thankful...Read More