In the United States print advertising spend has fallen from $65 billion at the beginning of this century to less than $19 billion by the end of 2016. The steady decline has many suggesting that print media advertising will continue to diminish and fall to the relentless onslaught of all things digital. However, the long...Read More

For marketers it seemed like a gift from the technology gods. Digital marketing, the limitless opportunity to reach out and connect with infinite numbers of potential customers and grab their undivided attention to your messages where they live, shop, walk, play or relax. Never having to worry about printed media’s shelf life, missed delivered copies...Read More

Julie Cropp Gareleck, CEO and Managing Partner, Junction Creative, participated in Atlanta Business X’s Radio Show “Tuesdays with Corey.” Gareleck shared insights from her days as a waitress in Gettysburg, PA to her current position as the CEO of her Atlanta based firm.  Corey Rieck, President and Founder of The Long Term Care Planning Group,...Read More

Junction Creative Solutions (Junction), a hybrid between a traditional consulting firm and a creative agency, is often labeled as just a “creative shop” or a “marketing agency.”  Junction was founded on the premise that there is a fundamental juncture between strategy and the execution whether in operations, sales, marketing, technology.  Assisting clients in meeting growth...Read More

Change is inevitable and the one constant among a universe of constants that is destined to be changing perpetually. Business models once thought to be permanent, only needing occasional refinements, are learning that nothing is forever, and in today’s fast paced technological era, nothing is forever for very long. Legacy advertising agencies, historically a model...Read More

The largest agency holding group in advertising is seeking to revive its smallest agency network, United Network, in an effort to offer marketers a smaller and more creatively focused alternative to large, mega advertising firms.  WPP has announced the appointment of Matt Ryan, who most recently held senior posts at Havas Worldwide New York, as...Read More

Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency.   “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We...Read More

Junction client Guardian Watch™ announces the launch of version 2.0 of its multi-platform application for public safety, intended to empower citizens during emergencies and create safer communities across America. The launch campaign is centered around Atlanta, GA, a rapidly growing major metropolitan area that the company hopes will serve as a model for the power...Read More

As businesses move forward in the new year, they are facing an environment that is fraught with change, significant economic uncertainty, and a vast array of new technologies in communications and marketing; a continually fragmented marketing economy.  It shouldn’t be surprising that marketers and their agencies are about to experience fundamental changes in their relationship.  Traditional time-tested...Read More

It is a phrase that has been seen in headlines of articles across industry publications, frequently heard in board rooms, and endlessly repeated on internet forums. Yes, ‘Big Data’ has been a hot-button topic and a dominant trend for some time now, but all evidence points to an army of executives, marketers, and other leaders...Read More