The fog of the COVID-19 pandemic continues to clear across the landscape and many marketers are beginning to realize just how the historic event is impacting consumer behavior. Not surprising is the data that is revealing a shift in how people feel, physically and emotionally, about the home and workplace. According to a recent 2020...Read More

Disney Creators Lab selected 20 influencers to participate in its new program on how to effectively promote Disney content on social media.Read More

Marketers are certainly not unfamiliar with the Hollywood movie industry. Since the dawn of “Talkies”, big brands and movie producers have played off of one another in developing a big-screen story. Auto companies for years vied for roles as extras in the latest blockbuster soon to be premiered in multiplex theaters across the world. Sometimes...Read More

A new sport is being played in the world’s think tanks, prognosticator coveys, and expert forums. It may be called different names, but the game rules are similar regardless of the industry segment or professional discipline. The objective is to elaborate, often in great detail, how the world has profoundly changed and will never be...Read More

Let’s be honest. Consumers hate advertising. Numerous studies and surveys have consistently revealed that as many as 80 percent of the public would like to avoid experiencing digital media advertisements altogether. The most prized target of advertisers, the affluent and young, find advertisements so distasteful that they are willing to pay just to avoid the experience. Ad-blocking...Read More

After nearly fifteen months being cooped up due to the COVID-19 pandemic, the chicken war is beginning to heat up and the feathers are beginning to fly once again as several new combatants enter one of the most intense battles for capturing America’s title for the most favorite chicken sandwich. Back in 2019, Popeyes, a...Read More

Now that a glimmer of light is appearing on the horizon after more than a year of business closures and sequestrations, the question for many businesses and marketers is: Now what? The COVID-19 pandemic imposed restrictive actions on every type of commerce. If ever there was a time that defied historic experience it has been...Read More

Championing and promoting inclusion and diversity in marketing is not new. For decades, many leading companies have made conscious efforts to alter a long-standing practice of creating advertising that failed to consider the broad and differing cultural aspects of a brand’s targeted audience. In the past year, many brands have stepped up efforts to reevaluate...Read More

Some cultural observances common to specific societies can often need explaining to those foreign to a particular country. Just try and explain the ritual of “Trick or Treat” or “Groundhog Day” to a visitor from Europe or Asia. Even the simplest of explanations can receive stares of disbelief. But every April 1st brings a day...Read More

We are all accustomed to hearing accolades about the success and amazing command the annual National Football League (NFL) Super Bowl has over the American viewing public. The official game score and on-the-field statistics often sideline news stories of far greater significance on Super Bowl Sunday. Geopolitical happenings, natural disasters, and perhaps even global famine...Read More