In the United States print advertising spend has fallen from $65 billion at the beginning of this century to less than $19 billion by the end of 2016. The steady decline has many suggesting that print media advertising will continue to diminish and fall to the relentless onslaught of all things digital. However, the long...Read More

Julie Cropp Gareleck, CEO and Managing Partner, Junction Creative, participated in Atlanta Business X’s Radio Show “Tuesdays with Corey.” Gareleck shared insights from her days as a waitress in Gettysburg, PA to her current position as the CEO of her Atlanta based firm.  Corey Rieck, President and Founder of The Long Term Care Planning Group,...Read More

Change is inevitable and the one constant among a universe of constants that is destined to be changing perpetually. Business models once thought to be permanent, only needing occasional refinements, are learning that nothing is forever, and in today’s fast paced technological era, nothing is forever for very long. Legacy advertising agencies, historically a model...Read More

“Half the money I spend on advertising is wasted,” Philadelphia department store magnate John Wanamaker was famously quoted as saying. “The trouble is I don’t know which half.” And while the markets, methods, media and advertising choices have changed dramatically amidst the digital technology revolution, most of today’s marketers continue to struggle with measuring the...Read More

Ah, the good ole days. Those times past that always seem to illicit recollection of simpler, more carefree memories far removed from the manic, gritty sights and sounds of the present. If only we could escape back to those times where every day seemed easier and better than today. The truth is that the ragged...Read More

  October 23, 2014 – ATLANTA, GA: Junction Creative Solutions’ (Junction’s) client Integrated Performance Consulting (IPC) recently  launched a refreshed brand and online experience to better position the Atlanta based consulting group in an expanding global marketplace. IPC provides sustainable and powerful organizational solutions with a broad range of expertise in marketing, finance, human resources,...Read More

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on...Read More

The advertising industry is often imagined as being encapsulated by a scene from the popular TV show Mad Men. Agencies are thought to be an exclusive club of talented, like-minded individuals who have an innate ability to transform creative to sell products and services for the most notable brands. But is this what clients are...Read More

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift...Read More

Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions (Junction), appeared earlier this afternoon on The Compassionate Capitalist on Blog Talk Radio, broadcasted on the web to listeners across the country. Julie and host Karen Rands discussed the values, philosophies, and methodologies that make Junction a leader amongst the large number of firms touting ‘consulting...Read More