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2021 marketing trends
Marketers are certainly not unfamiliar with the Hollywood movie industry. Since the dawn of “Talkies”, big brands and movie producers have played off of one another in developing a big-screen story. Auto companies for years vied for roles as extras in the latest blockbuster soon to be premiered in multiplex theaters across the world. Sometimes...
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Amazon is introducing a new program to attract additional advertising from manufacturers who market products across competing platforms. The “model referral program” is designed to encourage brands to direct consumers to Amazon when advertising on sites other than the leading ecommerce retailer. When ads that run on competing platforms like Google and Facebook and other...
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It wasn’t all that long ago that TikTok, the hottest social media app in the world, was predicted to be on the verge of being forced out of business in the United States. With more than 800 million followers, TikTok was suspected of sharing the personal information of its users with the Chinese government. November...
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From the very beginning of the modern marketing era, one constant factor in brand promotion and a marketer’s broader efforts to connect with consumers was the inability to accurately know, with any degree of certainty, the real impact marketing efforts had on a company’s success. Digital marketing’s ability to offer some expanded insights, based on...
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The end is coming! Looming behind sweeping regulatory actions, it’s promising to be a real digital advertising game-changer. To believe all the hype, the regulatory end to the use of third-party cookies has marketing professionals trying to fully understand the implications of the action to the future of identifying a brand’s customers and purchasing behaviors....
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For those that can remember the birth and adolescence of the internet and a number of social media platforms that made digital communication history, you will recall that the opportunity to digitally connect to anyone, anywhere, anytime was free. Really, it was free, as at no cost. It was really amazing that a society built...
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It may be that the most prolific result of the COVID-19 pandemic for marketers is speculations over how the virus altered consumer behaviors and just how different the world of commerce would be once economic restrictions faded with the effects of the virus. As the fog of 2020 continues to lift, many are beginning to...
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The 2020 Tokyo Summer Olympics was the first major, worldwide sporting event to become the victim of the COVID-19 pandemic. While the world’s producers are still assessing the damages of the virus on product distribution chains and the massive disruption of hospitality and transportation providers, the organizers of the Tokyo Games are struggling to keep...
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The reason consumers choose to purchase clothing or products that display a brand name or logo has been debated for decades. Separate and distinct value for a brand is nothing new. Since the beginning of the modern marketing era, consumers have found additional value in a brand or logo. Generally attached to garments or products in inconspicuous...
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A new sport is being played in the world’s think tanks, prognosticator coveys, and expert forums. It may be called different names, but the game rules are similar regardless of the industry segment or professional discipline. The objective is to elaborate, often in great detail, how the world has profoundly changed and will never be...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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Keystone Human Services
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Advent Partners