The Pandemic of 2020 may go down as the year when one single event changed the world’s economic landscape more than any other event in recent history. As the world begins to recover, new insights on the pandemic’s impact are surfacing that may contradict the premise that the event caused severe damage to all players across the economy. As physical...Read More

The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical to remaining relative in a...Read More

It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many questioning the preference of retentive...Read More

At the outset of the 2020 pandemic, a popular mantra was that “we are all in this together” and no single community would escape the negative and destructive economic effects that a shuttered populous would have on the whole of the marketplace. Initially, the effects of shuttered businesses and the closing of schools, workplaces, and campuses across the economy triggered...Read More

After nearly fifteen months being cooped up due to the COVID-19 pandemic, the chicken war is beginning to heat up and the feathers are beginning to fly once again as several new combatants enter one of the most intense battles for capturing America’s title for the most favorite chicken sandwich. Back in 2019, Popeyes, a clear chick-contender leveled a broadside...Read More