As Labor Day 2021 rolls up on us, it’s an appropriate time to discuss the labor challenges facing businesses in the post-COVID-19 era. The Labor Day holiday historically pays tribute to the contributions and achievements of American workers and is traditionally observed on the first Monday each September. Created during the contentious and often violent labor movement at the end...Read More

Way back in the early months of 2020, which now seems to be forever ago, the COVID-19 pandemic was causing historic damage to the world’s populations and unprecedented consternation from businesses whose very future and survival depended on closing the gap between brands and consumers. Marketers’ concern for the future was heightened when it was learned that the 2020 Tokyo...Read More

The worldwide music streaming services industry is growing at a significant rate. Valued at $12.8 billion in 2019, the industry is expected to generate revenues in excess of $24.5 billion by 2027. Streaming platforms like Spotify, Apple, and Google are a welcome avenue for musical artists and labels such as Universal Music Publishing Group, Sony Music Entertainment, and Warner Music...Read More

Marketers are certainly not unfamiliar with the Hollywood movie industry. Since the dawn of “Talkies”, big brands and movie producers have played off of one another in developing a big-screen story. Auto companies for years vied for roles as extras in the latest blockbuster soon to be premiered in multiplex theaters across the world. Sometimes a featured auto managed to...Read More

The debate over the marketability of women’s sports and female athletes, compared to male counterparts, has been a long-standing saga that appears to be ongoing and has produced little progress in the past. While male athletes have dominated the world of sponsorships for decades, an effort continues to make progress in closing the gap in sports marketing inequality. Statistics that...Read More