The reason consumers choose to purchase clothing or products that display a brand name or logo has been debated for decades. Separate and distinct value for a brand is nothing new. Since the beginning of the modern marketing era, consumers have found additional value in a brand or logo. Generally attached to garments or products in inconspicuous locations or tags, showing the...Read More

A study by Defy Media found that 60 percent of millennials say they are likely to purchase based on favorite YouTube personalities rather than from a famous television or big screen celebrity. But it’s not just the “Big M” generation that is reacting favorably to influencer marketing. Nearly half of consumers report discovering new products through favorite social media personalities every week,...Read More

A new sport is being played in the world’s think tanks, prognosticator coveys, and expert forums. It may be called different names, but the game rules are similar regardless of the industry segment or professional discipline. The objective is to elaborate, often in great detail, how the world has profoundly changed and will never be the same because of the...Read More

We have all been influenced by celebrities and those in the entertainment world at some point in our lives. The mega-leading man or woman used acting skills to draw attention to a product or service. If someone successful and personally impressive endorses a product or service, then it has to be good, right? Mega-brand messages of everything from bath products...Read More

Let’s be honest. Consumers hate advertising. Numerous studies and surveys have consistently revealed that as many as 80 percent of the public would like to avoid experiencing digital media advertisements altogether. The most prized target of advertisers, the affluent and young, find advertisements so distasteful that they are willing to pay just to avoid the experience. Ad-blocking software is soaring in popularity...Read More