Pages from Our Notebook

It is hard to believe that anyone on the face of the earth would fail to recognize at least one of them. They come in the form of service clubs, societies, funds, religions, foundations, and associations, to name just a few. Unlike “for-profit” businesses, the organization’s goal is not to make money from selling a product or service, but rather...Read More

For over a year, warnings have been sounded that one of the greatest challenges for data collectors and marketers in 2021 will be complying with regulations concerning the collection and use of consumer data. After the General Data Protection Regulation (GDPR) was enacted in Europe in 2018, many initially believed that the regulation was something only European companies needed to...Read More

Championing and promoting inclusion and diversity in marketing is not new. For decades, many leading companies have made conscious efforts to alter a long-standing practice of creating advertising that failed to consider the broad and differing cultural aspects of a brand’s targeted audience. In the past year, many brands have stepped up efforts to reevaluate how they are perceived among...Read More

Some cultural observances common to specific societies can often need explaining to those foreign to a particular country. Just try and explain the ritual of “Trick or Treat” or “Groundhog Day” to a visitor from Europe or Asia. Even the simplest of explanations can receive stares of disbelief. But every April 1st brings a day of foolery that is international...Read More

From the very beginning of the modern marketing era, one constant factor in advertising and a marketer’s broader efforts to connect with consumers was the inability to know, with any degree of certainty, the real impact the efforts had on a company’s success. Identifying the most or least valued media channel or message was a gamble or, as some would...Read More