It is the time of year when we evaluate the past and prepare for the year ahead. What should marketers expect moving into the new year?Read More

As the calendar winds down at the end of each year, it has become a tradition for the Junction Creative Solutions team to share a list of their favorite things from 2022.Read More

When it comes to maintaining sustained celebrity among the masses of today’s entertainers, one should not be surprised that Santa Claus may just be envied as the number one, most iconic social influencer of all time.Read More

Once identified as “institutional marketing”, today the practice is more commonly referred to as promoting or elevating a brand image. The strategy is not focused on just strengthening the products or services offered by a marketer, but stresses the social and cultural values of the organization itself.Read More

Organic marketing or paid advertising: What is the difference between the two approaches, and do you need both or just one?Read More