Pages from Our Notebook

Image Credit: Mykolastock / shutterstock.com If you think there is a day for everything, you would be correct. We observe the familiar National holidays and the well-established, traditional days set-aside for honoring those we love, those who gave an extra measure of devotion on our behalf, and of course, days to honor Mom, Dad, Gramps, Gram, and just about every...

Nearly 50 years ago, StayWell Health Center (StayWell) began to serve the residents of the greater Waterbury, CT area. Founded as a non-profit federally qualified health center, StayWell has focused on providing the area’s healthcare needs with a broad range of medical services including; Women’s Health, Adult Medicine, Pediatrics, Mental Health, Substance Abuse, Geriatrics, Specialty Care Services, Dental Services, Wellness...

Image Credit: Aphasara / Shutterstock.com A consumer’s perception of a brand and its values, products, and services can have a dramatic impact on purchase behavior. Believe it or not, most of us act upon our powers of perception rather than on unbiased, objective reasoning. Given nearly identical facts about a brand’s products and services, consumers with similar requirements often make...

Image Credit: PixieMe / Shutterstock.com With all the advances in digital media channels, advertisers can connect with potential customers by any demographic imaginable. Despite all the progress in objectively measuring the success of an advertising campaign, a couple of age-old questions remain. How much advertising is sufficient to gain a reasonable return on ad investment? What portion of advertising goes...

Image Credit: Voloshyna Anna / Shutterstock.com It is next to impossible to overstate the importance of the holiday shopping season to the success or failure of consumer businesses. The annual, year-end selling season has become the last opportunity for many businesses to salvage some positive results in an unprecedented year of negative challenges and unforeseen market calamities. The COVID-19 pandemic...