Developing a strategy, whether enterprise wide or at the functional level, is a daunting task for any company.  Here’s a high-level check list to get start the conversation. What is the vision? What is the overarching strategy and tactics for executing this vision? What resources are required to execute on the strategy? Define milestones. Who is responsible for each tactical...Read More

As reluctant consumers curb spending, companies are facing what seems  an insurmountable task of gaining a slice of what market share remains. The traditional approach has been to compete directly with competitors most times offering the same products and services with varied pricing.  This model has certainly proven to be successful in the past. However, what if companies created a new approach?  Instead...Read More

Congratulations to Jason Tye and his team at Doublejump Interactive for the launch of their new site. www.doublejumpinteractive.comRead More

As a new decade befalls us, we are reminded of the importance of value innovation.  It is the way to become more efficient, compete more aggressively, deliver better results to create more sustainable growth are abuzz. If we define innovation as new ideas; thinking outside traditional boundaries; new products or services, how is it that one creates this thing called “value innovation?” Here are...Read More

In 2009, one of our clients spent a sizable portion of  his budget  on an agency who boasted their strategic services.  The strategy document, all though well-formatted, complete with fancy charts, were devoid of a sustantive strategy.  The 8-page deliverable  read like a book report.   Unfortunately, the end result for our client was a fiscal waste.  Fortunately, our team was able...Read More