As a new decade befalls us, we are reminded of the importance of value innovation.  It is the way to become more efficient, compete more aggressively, deliver better results to create more sustainable growth are abuzz. If we define innovation as new ideas; thinking outside traditional boundaries; new products or services, how is it that one creates this thing called “value innovation?” Here are...Read More

In 2009, one of our clients spent a sizable portion of  his budget  on an agency who boasted their strategic services.  The strategy document, all though well-formatted, complete with fancy charts, were devoid of a sustantive strategy.  The 8-page deliverable  read like a book report.   Unfortunately, the end result for our client was a fiscal waste.  Fortunately, our team was able...Read More

Identify risk and return with sufficient accuracy and confidence to justify investment.”  The Boston Consulting Group Any questions?Read More

Amidst the stories of mass layoffs and rising unemployment emerges a company determined to bring authenticity, integrity, and value back to the business environment.   Junction Creative LLC (Junction), an Atlanta-based strategy firm, defies traditional boundaries to create a hybrid between a consulting firm and an advertising agency.  Junction consults with emerging and existing businesses, providing measurable, results-driven strategic solutions. “The...Read More