Pages from Our Notebook

Trends, Insights, and Perspectives
Another company leveraging fans, friendships, and family to move products. http://bits.blogs.nytimes.com/2010/04/07/how-to-turn-your-blogs-readers-into-paying-customers/?src=me&ref=technology Will this latest trend  provide consumer adoption and expected conversion?
Nike is certainly making waves with a bold, new commercial where Tiger Woods stares blankly into the camera as the voice of late Earl Woods questions the golfer.  Whether you think this ad is genius or just plain odd, the impact of this commercial is certainly producing results.  Kudos Nike! http://www.nytimes.com/2010/04/08/sports/golf/08tv.html?ref=business
As the marketing world evolves, it’s often the case that creative motivations take precedence over what customers actually want and expect. Listen to your customer. Accept that it’s more about them than you.
Reading the LA Times article about Silicon Valley tech firms and the perks offered to employees.  A ride in a $200,000 vehicle….. I remember a time when going home an hour early was considered a perk…What are we saying to the future of this industry? http://www.latimes.com/news/local/la-fi-perks28-2010mar28,0,3505494.story?page=2&track=rss
Thoughts on strategy from SXSW: http://webworkerdaily.com/2010/03/17/its-the-social-media-strategy-struggle/
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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