From the very beginning of the modern marketing era, one constant factor in brand promotion and a marketer’s broader efforts to connect with consumers was the inability to accurately know, with any degree of certainty, the real impact marketing efforts had on a company’s success. Digital marketing’s ability to offer some expanded insights, based on performance data, has brought marketers...Read More

The end is coming! Looming behind sweeping regulatory actions, it’s promising to be a real digital advertising game-changer. To believe all the hype, the regulatory end to the use of third-party cookies has marketing professionals trying to fully understand the implications of the action to the future of identifying a brand’s customers and purchasing behaviors. In the world of digital...Read More

For those that can remember the birth and adolescence of the internet and a number of social media platforms that made digital communication history, you will recall that the opportunity to digitally connect to anyone, anywhere, anytime was free. Really, it was free, as at no cost. It was really amazing that a society built on the principles of capitalism...Read More

It may be that the most prolific result of the COVID-19 pandemic for marketers is speculations over how the virus altered consumer behaviors and just how different the world of commerce would be once economic restrictions faded with the effects of the virus. As the fog of 2020 continues to lift, many are beginning to emerge from the smog of...Read More

The 2020 Tokyo Summer Olympics was the first major, worldwide sporting event to become the victim of the COVID-19 pandemic. While the world’s producers are still assessing the damages of the virus on product distribution chains and the massive disruption of hospitality and transportation providers, the organizers of the Tokyo Games are struggling to keep the postponed Games on track...Read More