Unlike marketing, it’s not about campaigns surrounding the features and benefits of specific products and services, but rather about who the company is and what it does for its customers. A brand can shape perceptions about the company’s personality and purpose.Read More

With advertising revenue surpassing $1.4 billion, LinkedIn is becoming an important part of a B2B marketer’s overall advertising strategy.Read More

Over 51 percent of Amazon sales are made through third-party retailers who compete for 90 percent of the world’s consumers. With so much competition, optimizing marketing strategies and tactics are critical for achieving sustained profitability.Read More

Outsourcing is a practice that has been strategically applied for decades across many industry sectors. The practice is most common in manufacturing, accounting, or specialized consulting where a business subcontracts with a third party to perform an organizational function once performed in-house.Read More

It’s that time of year again; a time of ghosts, goblins, evil spirits, Puritan ancestors, turkey, and fairytales accompanied by all the smells of autumn, the dipping of temperatures, falling leaves, and the first nips of Jack Frost. Santa Claus and his team of reindeer cannot be far behind. What a great time to be a marketer!Read More