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Social Media
For retailers and sellers of just about every consumer product, the Christmas selling season is a crucial time. It is estimated that between 50% and 80% of total revenues are generated in the final six to eight weeks of each year. Surveys and studies are predicting that sales this shopping season will generate between $157...
Often, times of immeasurable hardships can spur innovations that generate positive future organizational improvements. It’s not a matter of being shamelessly optimistic; more often than not, long days under the darkest of clouds reveal at least one silver lining. To call the COVID-19 pandemic a challenge would qualify as an historic understatement for employers, employees,...
Image Credit: Alexander Supertramp / Shutterstock.com The most successful, disruptive marketers are finding that the best route to achieving sustainable growth and brand value are those that focus efforts on the customer. Customer centricity has become more than a “buzz word” for successful entrepreneurs, it is a focused mission. Regardless of the product or service,...
Image Credit: Supamotion / Shutterstock.com While much of the country and the world is beginning to reopen, one segment of commerce still being greatly impacted by the COVID-19 pandemic is related to large gatherings of people. Small weddings and entertainment events have found ways to function by implementing social distancing and mandating proper protective attire...
Photo Credit:  My Life Graphic / Shutterstock.com It’s that time of year again; a time when looking ahead to see what new and exciting trends are on the horizon. Let’s face it, most marketers are more than a little anxious to put 2020 behind and move forward to a time that promises to be less...
Photo Credit:  1981 Rustic Studio kan / Shutterstock.com Halloween is a time for witch’s brew, ghost and goblins and everything scary in the night. But this year Halloween is more frightening and scarier than ever before as the COVID-19 pandemic continues to linger across the nation. Last year Americans spent $8.8 billion on candy, costumes,...
Photo Credit: Voin_Sveta / Shutterstock.com It’s a phenomenon that began in the summer of 2014 and became known as one of the most successful fundraising campaigns in social media history. Former Boston College baseball player Pete Frates, who had been living with amyotrophic lateral sclerosis (ALS) since 2012, is credited with launching the phenomenon where...
Image Credit: stoatphoto / Shutterstock.com It’s another one of those debates that never seems to be resolved. Is marketing and advertising an investment or an expense? The accountants will tell you that it is most certainly an expense, but if spent skillfully and efficiently, it is an expense that can produce added revenue, increase market...
The newest contender in the social media app scene has been getting significant notice among established players in the field. TikTok is sweeping the internet with its user-made, 15-second short videos, capturing a mostly young audience, the majority of which are between the ages of 13 and 24. With a reported one billion active users...
Image Credit: Andrey_Popov / Shutterstock.com The process of making wine has been around for more than 7,000 years. While the practice of making wine from grapes hasn’t changed over time, the business of marketing fermented juice has. As smaller American boutique wineries began to get noticed by consumers in the late 1970’s, the wine industry...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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