summer marketing concept, laptop with wallpaper of a beach, beach chairs and umbrellas

Jun

Summer Marketing Campaign Ideas

June 1, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Summer is upon us, and it is time to get seasonal campaigns started. As temperatures rise, sales can begin to fall in the other direction for many businesses.

May

Economical and Creative Marketing Tactics to Grow a Start-Up

May 31, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Getting any new business off the ground is an expensive proposition. Sometimes the best marketing ideas and campaigns are free or come about at little cost.

influencer instagram feed on mobile phone, influencer concept.

May

A Look Inside Influencer Marketing

May 25, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Influencers are usually famous, well-known or personable social media champions who are paid by companies to pitch a brand's offerings.

smiling man looking at desktop computer monitor, business setting

May

Incorporate Brand Advocacy into Your Digital Marketing

May 19, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Increased attention to a brand advocacy strategy will increase brand visibility, reach, engagement, and a marketer’s customer base.

man and woman review information on laptop computer

May

Improving Customer Retention Through Digital Marketing

May 17, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

The advent of relevantly inexpensive digital communications has many questioning the preference of retentive marketing over the acquisition of new customers.

Healthcare medical professionals review information on computer

May

The Importance of Creative Digital Content in Healthcare

May 11, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Patients need to have a clear understanding of information if they are to make important decisions about healthcare options.

business branding concept, coffee shop owner and customer looking at products

May

Small Business Branding Essentials

May 4, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy

Great brands are built over a long period of time and require a clear strategy, dedication to a mission, and consistent implementation.

May

The Benefits of Investing in SEO

May 2, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Strategy, Technology

Developing an SEO strategy begins with researching and evaluating providers with experience in your industry and an understanding of your brand’s unique selling position.