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Junction’s Notebook
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Content marketing is revolutionizing the way brands connect with customers in social media channels, on websites, podcasts, and short informative videos.
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Studies indicate that investing in customer experience pays off. Businesses that prioritize it grow revenue 1.7 times faster than businesses that don’t.
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Marketing is not a do-it and forget-it function and not all campaigns will be successful. How do you develop a successful marketing strategy for small business?
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In the past year, 24 percent of marketers said using TikTok was valuable and effective for reaching strategic goals, a 21 percent increase in favorability.
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B2B marketers are facing some new challenges ahead in 2023. The digital transition is becoming more critical as the new year opens.
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It is the time of year when we evaluate the past and prepare for the year ahead. What should marketers expect moving into the new year?
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As the calendar winds down at the end of each year, it has become a tradition for the Junction Creative Solutions team to share a list of their favorite things from 2022.
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When it comes to maintaining sustained celebrity among the masses of today’s entertainers, one should not be surprised that Santa Claus may just be envied as the number one, most iconic social influencer of all time.
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Once identified as “institutional marketing”, today the practice is more commonly referred to as promoting or elevating a brand image. The strategy is not focused on just strengthening the products or services offered by a marketer, but stresses the social and cultural values of the organization itself.
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Organic marketing or paid advertising: What is the difference between the two approaches, and do you need both or just one?
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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