Real Time Marketing, charts and graphs on laptop screen.

Nov

Grow with Real Time Marketing

November 30, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Real time marketing is the process of monitoring consumer responses to marketing messaging and then adapting campaign content and tactics in real time.

Nov

How Participation Marketing Engages Like Never Before

November 28, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Participation marketing stands out from traditional marketing approaches by encouraging active participation and interaction from consumers.

Nov

The Evolution of Black Friday Shopping

November 23, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, Events, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

The Thursday after Thanksgiving still produces more than 20 percent of a retailer’s annual revenue. Last year shoppers spent $196.7 million on Black Friday.

woman on cell phone at laptop, with holiday decorations around. Holiday marketing concept.

Nov

The Key to Running a Successful Holiday Marketing Campaign

November 16, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Failing to plan and prepare holiday marketing campaigns in a timely manner can not only ensure costly inefficiencies but will likely give the competition a head start.

Nov

How Does Metadata Support Better Diversity in Marketing?

November 14, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Metadata assigned to content allows users to discover exactly what they seek, including more accurate representations of a diverse society.

Social Media Influencer concept. Woman in olive-colored button down shirt speaking to camera with kitchen setting in background

Nov

So, You Want to Be a Social Media Influencer

November 9, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

So you want to be an influencer? Nearly half of consumers report discovering new products through favorite social media personalities every week.

city scene with taxi, busy street. Place marketing concept.

Nov

A Guide to Place Branding

November 2, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

“Place branding” strives to create favor around specific locations or ideas that can be driven by social, environmental, or economic missions.

Oct

How Hoka Went from Obscure to Viral

October 31, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Hoka exhibited an exceptional growth rate of 27.4% in the first quarter of fiscal year 2024, proving that when a brand stays close to its promise, performance can soar to great heights.

Website Accessibility ADA Compliance concept. Large wheelchair icon over a blue technology background.

Oct

What is Website Accessibility?

October 26, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Ensuring an accessible website experience is critical for those with certain disabilities and who are unable to interact with traditional digital technologies.

Oct

Social Media Metrics That Matter

October 19, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Social media use isn’t just growing - it’s exploding. Statista reports that Facebook has 2.9 billion monthly active users and is just one of many popular platforms that customers regularly consume.

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