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From the very beginning of the modern marketing era, one constant factor in brand promotion and a marketer’s broader efforts to connect with consumers was the inability to accurately know, with any degree of certainty, the real impact marketing efforts had on a company’s success. Digital marketing’s ability to offer some expanded insights, based on...
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The end is coming! Looming behind sweeping regulatory actions, it’s promising to be a real digital advertising game-changer. To believe all the hype, the regulatory end to the use of third-party cookies has marketing professionals trying to fully understand the implications of the action to the future of identifying a brand’s customers and purchasing behaviors....
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For those that can remember the birth and adolescence of the internet and a number of social media platforms that made digital communication history, you will recall that the opportunity to digitally connect to anyone, anywhere, anytime was free. Really, it was free, as at no cost. It was really amazing that a society built...
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It may be that the most prolific result of the COVID-19 pandemic for marketers is speculations over how the virus altered consumer behaviors and just how different the world of commerce would be once economic restrictions faded with the effects of the virus. As the fog of 2020 continues to lift, many are beginning to...
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The 2020 Tokyo Summer Olympics was the first major, worldwide sporting event to become the victim of the COVID-19 pandemic. While the world’s producers are still assessing the damages of the virus on product distribution chains and the massive disruption of hospitality and transportation providers, the organizers of the Tokyo Games are struggling to keep...
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The reason consumers choose to purchase clothing or products that display a brand name or logo has been debated for decades. Separate and distinct value for a brand is nothing new. Since the beginning of the modern marketing era, consumers have found additional value in a brand or logo. Generally attached to garments or products in inconspicuous...
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A study by Defy Media found that 60 percent of millennials say they are likely to purchase based on favorite YouTube personalities rather than from a famous television or big screen celebrity. But it’s not just the “Big M” generation that is reacting favorably to influencer marketing. Nearly half of consumers report discovering new products through favorite...
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A new sport is being played in the world’s think tanks, prognosticator coveys, and expert forums. It may be called different names, but the game rules are similar regardless of the industry segment or professional discipline. The objective is to elaborate, often in great detail, how the world has profoundly changed and will never be...
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We have all been influenced by celebrities and those in the entertainment world at some point in our lives. The mega-leading man or woman used acting skills to draw attention to a product or service. If someone successful and personally impressive endorses a product or service, then it has to be good, right? Mega-brand messages...
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Let’s be honest. Consumers hate advertising. Numerous studies and surveys have consistently revealed that as many as 80 percent of the public would like to avoid experiencing digital media advertisements altogether. The most prized target of advertisers, the affluent and young, find advertisements so distasteful that they are willing to pay just to avoid the experience. Ad-blocking...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

Keystone Human Services
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Advent Partners