The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical...Read More

It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...Read More

At the outset of the 2020 pandemic, a popular mantra was that “we are all in this together” and no single community would escape the negative and destructive economic effects that a shuttered populous would have on the whole of the marketplace. Initially, the effects of shuttered businesses and the closing of schools, workplaces, and...Read More

After nearly fifteen months being cooped up due to the COVID-19 pandemic, the chicken war is beginning to heat up and the feathers are beginning to fly once again as several new combatants enter one of the most intense battles for capturing America’s title for the most favorite chicken sandwich. Back in 2019, Popeyes, a...Read More

Concerns for the health of our environment and people have been an important issue for decades. The once unofficial corporate response to these concerns has grown from a pestilent “They’re just a bunch of tree huggers”, some time ago, to general acceptance in the business world. The realization that sustainable products and services were experiencing...Read More

There is a lot of hype finding its way into print about just how the post-pandemic economy of 2020 will mirror that of the previous devastating pandemic of 1918. The span of more than one hundred years apart hasn’t dampened the bevy of prognosticators’ enthusiasm for predicting a post-COVID-19 recovery that will be similar to...Read More

The practice of collecting and selling consumer data that tracks buying behaviors and monitors physical movements of every internet user is causing serious concern and consternation among the virtually connected. Effective digital marketing techniques depend greatly on understanding and utilizing the vast amount of data generated by social media users and the platforms that collect,...Read More

Like caged animals deprived of natural freedom to roam and explore, the public is eager to break out and head for some much-deserved rest and relaxation after more than a year of almost total travel restrictions due to the COVID-19 pandemic. Beyond the immediate desire to lift some travel bans and experience a wide distribution...Read More

It is always nice to understand what something is before we are thrust into a conversation. At times, the identity of a subject can be obscured by short-hand terms, often left to the imagination of those less enlightened by the rapid advancement of technology. Enter a conversation with a group of friends and associates of...Read More

Now that a glimmer of light is appearing on the horizon after more than a year of business closures and sequestrations, the question for many businesses and marketers is: Now what? The COVID-19 pandemic imposed restrictive actions on every type of commerce. If ever there was a time that defied historic experience it has been...Read More