The approach to measuring ESG performance has, until recently, been fragmented and often undefined and unmeasurable.Read More

For over a year, warnings have been sounded that one of the greatest challenges for data collectors and marketers in 2021 will be complying with regulations concerning the collection and use of consumer data. After the General Data Protection Regulation (GDPR) was enacted in Europe in 2018, many initially believed that the regulation was something...Read More

Word-of-mouth advertising has always been recognized for its effectiveness and ability to build trust among consumers. The word of a friend or family member is seen as more credible than that of a seller. Long before the internet and the digital revolution, the word of a satisfied customer was considered a reliable testament to a...Read More

Image Credit: Alexander Raths / Shutterstock.com “Thanksgiving was never meant to be shut up in a single day,” says author Robert Caspar Lintner. And while assigning expressions of thanks may indeed be the reality in many social circles, it would appear that the admirable trait still permeates though the great multitudes of conversations, even if...Read More

Image Credit: winnond / Shutterstock.com We’re in an era of marketing when it seems like all paths to identifying potential customers are a matter of collecting and evaluating consumer data. The data is broken down into neat bytes of numbers that can be analyzed to reveal consumer demographics and behaviors. The premise is that the...Read More

Image Credit: Stockbakery / Shutterstock.com Perhaps the most inconvenient aspect of shopping online is returning an item that failed to meet expectations. Repacking and taking the unwanted item to a shipping location is often inconvenient, time consuming and expensive. Amid all the fanfare about how online sellers are eating brick and mortar retailers for lunch,...Read More

Remember when getting to a knocked door in a minute was a sufficient response time; when answering the phone before the third ring was once seen as a positive attribute to the caller; when a 60-second traffic light didn’t frustrate or anger even the most demanding among us; or a 10-second webpage load time was...Read More

As we prepare to celebrate another day of Thanksgiving we are reminded of past holidays and the traditions of a day set aside to give thanks for those things most valued in our lives. It’s not surprising that Thanksgiving Day elicits memories of abundant splays of food, drink and jovial comradery of family and friends....Read More

Many online retailers have been reluctant to migrate to Magento 2.0 from the previous version out of fear that the transition will interrupt the pace of their online business. Those who have delayed the migration to the new version are being encouraged to overcome their reluctance since Magento is no longer supporting the older 1.9...Read More

Listen to the chatter from consumers as they peruse local shops and malls across America, and you can often hear passive disdain for how early retailers are gearing up selling efforts for the coming holiday season. Most lament “Christmas already” or “it gets earlier and earlier each passing year.” Marketers appear to be deaf to...Read More