Establishing a brand strategy focused on connecting to potential consumers is certainly nothing new. The very basis for the science of marketing is creating and communicating messages that resonate with potential customers in such a way that they are motivated to make a purchasing decision, one that favors your company’s offerings over a competitor. Eons...Read More

Image Credit: garagestock / Shutterstock.com Everybody loves a good story, and that thought is not just a popular line of prose. It’s a truth based in science. A group of Princeton University neuroscientists have found that stories activate sensory centers in our brains. “Communication is a shared activity resulting in a transfer of information across...Read More

Image credit: VGstockstudio/Shutterstock.com It’s one of those announcements that can easily be missed if you don’t have a better than average understanding of the technical aspects of how your website works. In the dynamic world of digital marketing, rapid changes to how customers receive and respond to marketers’ messages come and go on a seemingly...Read More

Image credit: Zilkovec/Shutterstock.com We’re all accustomed to playing a game by a set of rules designed to establish an order of fairness. Each player follows a common set of regulations to ensure inclusion of all who share the field of participation. Being a champion in any community endeavor mandates that the actions taken to achieve...Read More

Image credit: REDPIXEL.PL/Shutterstock.com By now it has to be obvious to all in the universe the impact that technology can have on the accepted norms of consumer behavior in the marketplace. With the arrival of motorized transportation in past centuries, the established method of delivery of products to consumers evolved from livery; the use of...Read More

Image credit: Rawpixel.com/Shutterstock.com Founded in the earliest years of our newest century, LinkedIn has become the largest business-focused online social network boasting more than 610 million members and users. LinkedIn is the most-used social media platform amongst Fortune 500 companies. Initially used has a contact source for job providers and employment seekers, LinkedIn has become...Read More

Image credit: Andrey_Popov/Shutterstock.com Launched in 2010, Instagram allows users to upload and manipulate photos and videos and share them with other pre-approved users. Immediately popular, Instagram has grown to include one billion registered users in 2019. Acquired by Facebook in 2012, Instagram has a history of continuous improvement that has led it to create influencer...Read More

Image credit: stocksolutions / Shutterstock.com Have you ever clicked on a website to search for information about a company and found yourself not knowing where to go or what to do next to secure the solution you were looking for? The dilemma is not unusual. Many landing pages (first page of a website), while artfully...Read More

Image credit: REDPIXEL.PL/Shutterstock.com Typically, major players in an industry are not pioneers into uncharted and untested niche territories; territories that promise to disrupt the status quo of long proven performances and produce huge revenues and “cash-cow” models that make C-suite executives and stockholders giddy. An atmosphere of invulnerability supported by decades of dominance in an...Read More

Image credit: Syda Productions/Shutterstock   Location-based marketing provides advertisers the ability to connect with consumers through their mobile devices based on location. While the technology and the marketing practice is not new, the practice of location-based marketing has, until now, been tempered by concerns over personal data collection and sharing. Consumers who receive ad messages...Read More