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Each September the sport of football appears as certain as the sun rises each day from the East. From the smallest members of Midget Football League, to Friday nights under the lights at the local high school to college campuses all across America, the sport and business of American football pulls in millions of spectators...
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The Apple software update is getting the attention of digital marketers and is causing concern from brands that rely heavily on email to make meaningful customer connections. with customers.
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As Labor Day 2021 rolls up on us, it’s an appropriate time to discuss the labor challenges facing businesses in the post-COVID-19 era. The Labor Day holiday historically pays tribute to the contributions and achievements of American workers and is traditionally observed on the first Monday each September. Created during the contentious and often violent...
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Way back in the early months of 2020, which now seems to be forever ago, the COVID-19 pandemic was causing historic damage to the world’s populations and unprecedented consternation from businesses whose very future and survival depended on closing the gap between brands and consumers. Marketers’ concern for the future was heightened when it was...
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The worldwide music streaming services industry is growing at a significant rate. Valued at $12.8 billion in 2019, the industry is expected to generate revenues in excess of $24.5 billion by 2027. Streaming platforms like Spotify, Apple, and Google are a welcome avenue for musical artists and labels such as Universal Music Publishing Group, Sony...
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Marketers are certainly not unfamiliar with the Hollywood movie industry. Since the dawn of “Talkies”, big brands and movie producers have played off of one another in developing a big-screen story. Auto companies for years vied for roles as extras in the latest blockbuster soon to be premiered in multiplex theaters across the world. Sometimes...
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The debate over the marketability of women’s sports and female athletes, compared to male counterparts, has been a long-standing saga that appears to be ongoing and has produced little progress in the past. While male athletes have dominated the world of sponsorships for decades, an effort continues to make progress in closing the gap in...
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Amazon is introducing a new program to attract additional advertising from manufacturers who market products across competing platforms. The “model referral program” is designed to encourage brands to direct consumers to Amazon when advertising on sites other than the leading ecommerce retailer. When ads that run on competing platforms like Google and Facebook and other...
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Yes, it’s too early to talk about the upcoming Christmas Holiday shopping season, unless of course, you are a professional marketer. Even with the social and economic unknowns that are certain to pop up between now and “The Big Friday” after Thanksgiving, brick, and mortar as well as eCommerce vendors are busy formulating strategies to...
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It wasn’t all that long ago that TikTok, the hottest social media app in the world, was predicted to be on the verge of being forced out of business in the United States. With more than 800 million followers, TikTok was suspected of sharing the personal information of its users with the Chinese government. November...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

Keystone Human Services
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Advent Partners