AeroTrainer, a subsidiary company of GOLO, offers consumers an innovative fitness platform as part of any fitness journey. AeroTrainer provides the platform and fitness content to lose weight, improve flexibility, at home or on the go.
Junction worked with the AeroTrainer team to identify the brand and social media strategy, create design assets, develop the eCommerce website for the new product, and create the marketing needed for a successful launch.
AeroTrainer was looking to re-enter the marketplace after improving its previous fitness platform. Junction assisted in developing the right marketing strategy to increase brand awareness, engage with potential customers, and convert users to customers.
From a fresh website design to a detailed approach to digital marketing on social media platforms, Junction executed successfully, driving not just awareness but also revenue.
Junction created low-fidelity wireframes to depict the overall functional flow of each unique page template before adding in the design elements to this Shopify eCommerce Website. We created a website that allows a user to access information about the product and quickly navigate to the shop page.
The user experience balanced the need to engage users with unique content and clear calls to action to increase engagement and lead generation.
Junction developed the right digital marketing solutions to increase brand awareness and engage with potential consumers. Junction focused on using social ads to drive awareness for the community and also improve lead generation.
Junction was able to successfully increase overall follower count by over 500% and increase social engagement rates by 7% over six months through targeted paid ads and organic content on Facebook and Instagram. Through this same approach, Junction reached over 46,000 content clicks in just one month.
Our team has the experience to assist you in launching an effective, comprehensive marketing strategy designed to reach your target audiences and generate revenue!
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