Metadata assigned to content allows users to discover exactly what they seek, including more accurate representations of a diverse society.Read More

Championing and promoting inclusion and diversity in marketing is not new. For decades, many leading companies have made conscious efforts to alter a long-standing practice of creating advertising that failed to consider the broad and differing cultural aspects of a brand’s targeted audience. In the past year, many brands have stepped up efforts to reevaluate...Read More

In March, Netflix announced plans to ask users to pay extra in order to allow people outside of households to use Netflix services.Read More

It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...Read More

Image Credit: garagestock / Shutterstock.com Everybody loves a good story, and that thought is not just a popular line of prose. It’s a truth based in science. A group of Princeton University neuroscientists have found that stories activate sensory centers in our brains. “Communication is a shared activity resulting in a transfer of information across...Read More

With the booming economy, most businesses are entering the time of year when just keeping ahead of the day-to-day demands of the consumer is daunting. Just like that it’s time to start strategic planning for 2019. For those who say they are ready to get out in front and get started on planning for next...Read More

The knowledge that women wield the most influence over the household spending decisions is nothing new. For decades women have been credited with controlling the purse strings at a greater degree than their male counterparts. But as traditional societal male/female roles continue to evolve, the only difference for marketers is the realization that the numbers...Read More

“Half the money I spend on advertising is wasted,” Philadelphia department store magnate John Wanamaker was famously quoted as saying. “The trouble is I don’t know which half.” And while the markets, methods, media and advertising choices have changed dramatically amidst the digital technology revolution, most of today’s marketers continue to struggle with measuring the...Read More

Training camps for the National Football League’s 32 teams are abuzz with the preseason grunt and grind in the weeks leading up to kick off of the league’s 95th season, which opens in early September. While at its core, professional football may still be a game, often played with childlike fervor and enjoyed by fans...Read More

Facebook, the social networking service launched in February 2004, by founder and creator Mark Zuckerberg and his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League,...Read More