An optimized Google Business Profile (GBP) is becoming a great way for small community-based businesses to connect with new and loyal consumers, particularly while they are on the move via Google Search, Google Shopping, and Google Maps. Formerly known as Google My Business, GBP is an updated Google tool that will help a business optimize visibility on Google, gain credibility with customer reviews and share the most up-to-date information with potential customers.
Information like phone numbers, business description, products, services, and business hours can be easily maintained and instantly available to consumers. Today’s tech-savvy consumers are utilizing “where to buy”, and “near me” mobile searches more than ever before. The GBP tool also makes it easy to input temporary hours of operation and occasional holiday schedules.
With 98 percent of mobile consumers using company star ratings to influence a purchase, having that information available on a Google Business Profile could attract increased customer interest. A survey found that nearly 88 percent of consumers who use a smartphone to perform a search will visit a business within a day of the search. With users performing about 5.4 billion searches each day, it is very likely that Google is where most customers are listening.
To get started on establishing a Google Business Profile, sign into an existing Google account or create a new one. Navigate to “create a profile”, enter the business name, and complete all the necessary inputs about the business including address, the service area, and the company’s website URL. The more information about the business the better. Optimize the listing by adding photos and videos. Update the information as necessary and review Google Analytics regularly.
A well-maintained Google Business Profile will put your business on the map ahead of the competition and keep your business and services in front of your best customers. For assistance in setting up your profile, contact the digital team at Junction Creative Solutions today at 678-686-1125.