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The Benefits of Investing in SEO

Even If you are not a newcomer to the digital marketplace, you may be a little uncertain as to why the billions of online consumers in the vast cyber community are not beating a frantic path to your door.

The internet is not unlike a crowded public space where getting noticed by even a small, targeted group of individuals is lost among the noise of the masses. Marketers must first be noticed, and being noticed often means gravitating your brand to the top of the most recognized digital search lists. How is one to get the attention of even a minuscule number of the masses looking for a solution solver?

In order for a website to appear at a prominent position on a search engine, it must conform to the engine’s complex and proprietary algorithms. Understanding the Search Engine Optimization (SEO) process can be convoluted and complex. According to imFORZA, 93 percent of online experiences begin with a search. Whether you are a brick-and-mortar establishment or an e-commerce seller, a well-designed, easy-to-navigate, and discoverable website is essential.

Surveys reveal that 76 percent of shoppers review a business’s website before visiting a physical store or location to make a purchase. SEO helps increase website traffic, improve organic search rankings, improve the user experience, and drive more potential customers to a business. By ranking higher in search results, a brand can more effectively differentiate the business from others and attract more potential customers.

While getting noticed by more people is the goal, the best SEO efforts favor quality over quantity. Elevating a brand’s reputation to expert status ensures that the brand’s best-targeted audience finds specific solutions to problems. Websites that invest in SEO are getting more than 50% of the total traffic across the Internet, capturing more consumer interest and revenue and improving the brand’s marketing spend return on investment (ROI).

The SEO process is a long-term, time-tested journey that requires adjustments and enhancements to its initial direction. It is often not a direct line but one that detours from a projected plot to capture the attention and participation of various market segments that make up your most productive market niche.

The process to develop a meaningful SEO strategy begins with researching and evaluating an SEO provider who has experience in your particular business and the ability to understand your brand’s unique selling position.

Junction Creative Solutions (Junction), an award-winning marketing agency, realizes the importance of SEO to digital marketing. “We have long standing relationships with leading SEO providers who understand the intricacies of search engine functions and the factors that go into forming an SEO strategy focused on delivering successful connections between our clients and their customers,” says Julie Gareleck, founder, and Junction CEO. “We’re experienced in coordinating a client’s total marketing journey from the design and development stage of a website to the initiation of an SEO campaign strategy.”

To learn more about how Junction’s strategy experts can assist with your most critical business challenges and tailor solutions to create successful outcomes, call 678.686.1125.