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Boost Your ROI With Marketing Automation

In a 2022 ACT! customer relationship management study, small and mid-sized business (SMB) owners stated that implementing marketing software and other innovative tech like CRM led to increased sales and business productivity, customer satisfaction and retention, marketing outreach, and company growth and revenue. Marketing automation is software that automatically helps companies manage marketing processes and campaigns across all digital channels without constant intervention and management by personnel. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Marketing automation software is designed to collect and use marketing data to make marketing efforts more effective and efficient.

Last year the Marketing Automation Market reached $5.2 billion in revenue, and it is expected to reach $9.5 billion by 2027. Automation software uses data and patterns to send on-time personalized birthday emails, reminders, and trigger lead-generation content. Once time-consuming and expensive repetitive human tasks can be greatly reduced or eliminated allowing SMBs to optimize marketing efforts and reduce overall marketing costs. A recent McKinsey study found that 71% of consumers expect companies to deliver personalized interactions across all digital channels. Brands do a better job of segmenting and more narrowly focus on different audiences and improve customer engagement.

In 2023, SMBs will need to utilize automation in order to remain competitive in a noisy marketplace. With the massive volume of data flowing in from digital channels, automation platforms will help users understand and manage repetitive marketing tactics. Multiple-channel marketing campaigns can often be difficult and tedious to manage and understand. Automation can eliminate repetitive, time-consuming manual tasks, even within the sales funnel. Marketing automation platforms can be easy to use even when creating engaging, high-converting, and branded landing pages.

Achieving consistency across multiple marketing channels can be achieved by integrating marketing automation and CRM, to create a seamless presentation and drive increased sales and deliver improved return on investment (ROI). According to a Nucleus Research study, automated marketing can earn $5.44 for every dollar spent on automation. Still a little uncertain as to how automated marketing can improve the deployment of your digital marketing strategy?

At Junction Creative Solutions (Junction), we understand the importance of developing a comprehensive strategy that includes automation platforms that help manage a brand’s digital marketing, social media management, influencer marketing, and other omnichannel solutions.  We are experts in identifying the right platforms and content approach to reach, engage, and motivate your customers down the purchase path. Call 678-932-0532 today to learn more.