With more than 4.9 billion users on social media platforms, marketers in every industry cannot afford to overlook optimizing and differentiating digital marketing strategies and tactics. But recent surveys are identifying important information about how digital marketing in the real estate industry is earning special attention. According to the National Association of Realtors (NAR), ”41% of recent buyers’ first step in the home buying process was to search online. And during the search, a total of 97% used the internet in their home search across all age groups.”
Attribution and Reporting Analysis in 2021 revealed that websites account for 90.7 percent of real estate conversions, and blog content on social media sites account for more than 89 percent of real estate conversations. With the competition sharpening social media marketing skills in a highly competitive environment, real estate sellers across all sectors must focus on updating and optimizing a comprehensive digital marketing effort. Search Engine Optimization (SEO) emphasizes ease of use and is directed to a very specific audience. Consistent, qualified leads are the key to success for every real estate agent and brokerage. In such a competitive market, finding qualified buyers is a challenge. Creating valuable, relevant content for a targeted audience will help agents and brokers attract and engage with ideal prospects.
Successful real estate marketing is highly visual. Short-form videos and sharp images are necessary to attract consumer interest. But once deployed, it is increasingly important to monitor digital efforts and update the content on a regular basis to ensure the accuracy and relevance of the content. Writing impactful website blogs, producing how-to videos, and utilizing sharp images to demonstrate a purpose and promise can be a time-consuming effort, requiring specific communication and creation skill sets. Repurposing former content can economize the process provided that the first effort is updated and adjusted to reflect recent changes in the marketing environment.
Marketing automation tools can increase lead engagement and improve marketing productivity by as much as 451 percent and increase leads by 80 percent, according to a survey conducted by ACT. Educational tutorials can promote agents as experts in the field, and online virtual tours of offerings can capture 20 to 30 percent of internet and social media users. Real estate marketers can no longer rely on a broad, one-size-fits-all, shotgun approach to attracting the best customers.
Junction Creative Solutions’ digital strategies are designed to drive lead generation consistently to deliver the highest return on investment to our clients. To learn more, contact us at 678-932-0532.