Content marketing continues to revolutionize the way brands connect with customers through two-way conversations in social media channels. Technology is creating an audience that is experienced and increasingly tech-savvy, smarter, and much more likely to judge brands solely on content authenticity. Today the most important content marketing is video. Regardless of the platform, Facebook, Instagram, TikTok, Twitter, Snapchat, or YouTube, video has become an essential part of any organization’s overall marketing strategy.
Video adds value to the customer’s content experience. When both video and text are available on the same page, 72% of people would rather use video to learn about a product or service, and 85% of consumers indicate that they prefer to see more videos from brands. The popularity of short videos, 90 seconds or less, has become the mainstay of social media platforms. Instagram is the second most popular social media platform, but it is being challenged by one of the fastest-growing social conversation apps, TikTok.
“Instagram has more than 2 billion monthly active users and more than 500 million of them check the platform every day. In addition, 90 percent of Instagrammers follow a brand on the platform.” In order to stay ahead of a fast-approaching competitor, Instagram has developed Reels, a tool that lets users create and edit short-form video content of 60 seconds each that is easy to create and cost-effective.
Creating valuable video content begins with developing a comprehensive strategy that is built around a well-defined goal and a budget with specific and objective priorities. Reaching the correct listeners, optimizing the quality of engagement, and achieving increased conversions starts with identifying and listening to the targeted consumer. If the brand’s best customer is between the age of 18 and 34, Instagram may be a strong strategic move. Develop short video content that is authentic, promotes brand trust, and provides the audience with important details about its products and services.
Using Instagram Reels makes creating high-quality video content easy and able to attract the audience to a brand’s profile. Marketers can edit videos, add filters, and attract a broader reach and increase engagement rates. The Instagram platform also offers other tools and features like Carousel Post, Instagram Stories, Story Highlights, and Instagram Shopping that allow a brand to achieve an engaging marketing strategy that sets it apart from the competition.
For more great ideas on how to develop an effective digital marketing strategy, call Junction Creatives Solutions’ (Junction) experienced marketing professionals today at 678-675-1178.