On October 22nd, 2022, Junction Creative Solutions (Junction) attended the 42nd annual OBIE awards hosted by Greater Atlanta Home Builders Association and presented by the Atlanta Sales and Marketing Council.
Junction took home 5 OBIEs, 3 Gold and 2 Silver for Best Website Community, Best Marketing Campaign Over and Under $10,000, and Best Social Media Application for our work with two upcoming communities: The Homestead at Milton and 1858 Downtown.
“We are so proud to have won 5 OBIE awards on our first year of entry.” Says Junction CEO and Founder Julie Gareleck. “Junction has always been committed to providing the highest caliber of deliverables from strategy to execution. Our team is very excited to continue working with the real estate market to create rich brand experiences designed to drive qualified leads and ensure success for our clients.”
Best Marketing Campaign Over $10,000 – Associate
Gold – The Homestead at Milton
Using Facebook and Instagram advertising, Junction was able to sell 30% of available lots in this private, gated community. Land in The Homestead at Milton starts at over $1 million with new home builds starting at $3.5 million. Junction used a targeted, informed approach to target the right buyers on social media. The ads drove over 20,000 users to the website and produced over 200 qualified leads.
Best Website Community – Associate
Gold – The Homestead at Milton
Junction worked alongside The Homestead at Milton team to provide the branding, design, and technical expertise to build and launch a luxury real estate website to promote The Homestead at Milton community. From concept to development, Junction executed each step and produced a website that drove users through the brand experience and into the sales funnel.
Best Social Media Application – Builder/Developer
Silver – The Homestead at Milton
In addition to the website and paid ads, Junction also executed a holistic social media strategy for The Homestead at Milton. Using the branding created during the website launch, Junction ensured consistent branding across all social media platforms and used the design stylings to create engaging and informative content that drove users back to the website.
Best Marketing Campaign and Promotion Under $10,000 – Associate
Junction executed a comprehensive digital marketing strategy for the 1858 Downtown Community in Alpharetta resulting in a 588% increase in engagement and 101 qualified leads in the first 60 days using only Facebook and Instagram paid advertising.
Best Website Community – Associate
Junction also worked with the 1858 Downtown team to develop a website to support the upcoming community in Downtown Alpharetta. With custom-designed homes starting at $1.7 million, the website needed to convey luxury and support the experience that home buyers would have when living in such a desirable area. Junction transformed the 1858 brand by incorporating rich, yet bold tones to amplify the brand experience and capture the attention of home buyers for this new community.
Who We Are
Junction is an award-winning strategic agency committed to creating high impact solutions for companies across industries. Using a hybrid approach, Junction combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency. Junction leveraged both branding and technical capabilities as well as a depth of consumer knowledge to create brands and highly targeted content designed to generate engagement and qualified leads in the real estate market.
If you’re a home builder, real estate agent, or developer in need of social media marketing services, website services, or strategy and consulting, Junction Creative Solutions is a proven, data-driven agency ready to help you construct and execute a winning brand strategy. Visit our website or give us a call at 678-686-1125.
Learn more at:
https://junction-creative.com/who-we-serve/award-winning-real-estate-agency/