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Tick Tock…Will There Soon Be an End to TikTok?

Image Credit: Mykolastock / shutterstock.com

If you think there is a day for everything, you would be correct. We observe the familiar National holidays and the well-established, traditional days set-aside for honoring those we love, those who gave an extra measure of devotion on our behalf, and of course, days to honor Mom, Dad, Gramps, Gram, and just about every other “special” person in our lives. But did you know that every year on January 3 is “National Chocolate Covered Cherry Day?” Yep, it follows January 2, which is “National Buffet Day”. Guess if we make too many trips to the buffet on the 2nd, we have a whole other day to enjoy dessert. It’s interesting to know that chocolate covered cherries share January 3rd with “International Mind-Body Wellness Day”; drat, always a spoiler lying in wait! By the way, December 29, 2020, has been declared Tick Tock Day!

The creative folks at www.wellcat.com think we all need a special day to get our stuff together before the new year comes around. Ruth and Tom Roy are the creators of more than seventy copyrighted “holidays,” as published on the website and in the annual Chase’s Calendar of Events (McGraw-Hill). Ruth and Tom believe that “Tick Tock Day enables you to start the following year with a clear head. It can ensure that you start the next chapter of your life in the best possible way, giving yourself the greatest shot of having a successful year ahead.” Yeah, nice try!

Tick Tock Day should not be confused with another day – November 12, 2020, which was the day that President Trump set as a deadline for the online app TikTok to shed Chinese ownership. Founded in 2012, TikTok is owned by the Beijing-based company ByteDance. To minimize a potential national security risk, the U.S. Commerce Department issued an order to block downloads of TikTok in September 2020, but negotiations between TikTok’s current ownership and Oracle has delayed the action. Oracle and Walmart have an agreement, “in concept”, to create a new US-based entity called TikTok Global, that will avoid the popular platform’s demise in the U.S.  President Trump has agreed to the proposed Oracle and Walmart deal, and the approval of the transaction rests now with the Chinese government.

The social media platform has become an extremely popular medium for young, creative, and eclectic users that produce and share short-form and entertaining videos on the app. Generation Z’ers have made the platform the fastest growing social media app in the world as younger users began migrating away from the larger, more established social media platforms in order to connect more definitively with digital users who share like interests. For marketers looking to connect with the 850 million monthly users, mainly those between the ages of 13 and 24, the platform is thought to be the most important social media venue in the past several years and into the future.

More than 60% of TikTok users are Gen Zer’s who are expected to become the single largest (74 million) generation of consumers next year. Available in 154 countries around the world, TikTok is expected to earn $500 million in revenue in the United States this year. Users and marketers alike are looking for the two sides to find a solution to the stalemate in order to avoid another day being chosen to end the ticking of TikTok’s clock.