As we begin a new decade, it is a good time to not only reflect upon the past but a time to look forward and review the aspects of your business that have contributed to the company’s success to date. Not all things are forever; in fact very few things once created are immune to occasional tweaking, refreshing or even a complete redesign. A properly designed logo is essential to a company’s ability to connect effectively with customers and reinforce brand identity and consumer loyalty.
A powerful brand logo can say more than many thousands of words. Even the most successful brand logos need attention over time to maintain their relevance to changing styles and generational trends. A fundamental aspect of how iconic brands sustain greatness across generations is their willingness to implement image changes without impacting their long-standing legacies.
Company logos help promote brand recognition, reputation, and trust. Design elements should focus on uniqueness, scalability and represent your organization’s core values and purpose. The goal should be to make the logo as unique to the company as your face is to your identity. Consider using colors that are consistent with the brand’s reputation and add elements that will communicate your values and resonate with your audience. “With 90% of people’s assessment of products and services based on color, ensuring that your color choices evoke the right feelings is foundational to an authentic brand.”
Keep the design simple and clean of unnecessary visual distractions. “Branding needs to go across all of your marketing elements to the point where a customer could see a font and color and immediately have brand recognition,” says Heather Dueitt, NoteVault. Proper scale means that your logo will communicate your message consistently no matter its placement. It should represent your company’s image consistently, whether it is on a coffee mug, baseball cap or displayed across the organization’s vehicles, products and signs.
Few things are built best by committees, but gathering input from company stakeholders, customers and design professionals will nearly always produce a better result. Seek the advice and consult of a design and marketing professional. This is not the time to skimp on the amount of development effort or money. Charlie Riley, a communications executive from Forbes Communications Council says, “If you want to be taken seriously, hire a professional. The cost will be worth it, as a trained designer will ask the right questions, research the competition and create files that look crisp and work on all platforms you would show it on, such as different social media accounts and beyond.”
Junction Creative Solutions, an award-winning strategic marketing agency, is committed to creating high-impact solutions for our clients. Our experienced marketing professionals believe that it’s critical to remain relevant in a dynamic and competitive marketplace. To learn more about how Junction’s design professionals can help you design an effective brand logo, call us today at 678-686-1125.