Sales automation is fast becoming a critical need in today’s hyper-competitive business environment. The process of managing sales efforts has long been fraught with challenges. Identifying premium sales targets, making a meaningful connection with the individuals who yield the most significant buying influence, presenting the pitch and closing the sale has always been a time-consuming process that routinely failed to produce optimum results.
Technology is providing a unique opportunity for companies to streamline and economize the sales process while increasing the quality and productivity of the overall sales and marketing effort. An integrated, customizable software platform, sales automation provides a set of tools designed to generate leads in target markets, track customer interactions and measure the success of the overall sales cycle. To achieve success, it’s critical to align all marketing and sales initiatives, whether traditional or digital, reaching target audiences where they are looking for information. “Junction Creative Solutions’ (Junction) Sales Automation Solution is a proprietary solution designed to automate sales prospecting utilizing social media platforms. Within the solution, we execute sales campaigns to view, visit, connect, and engage potential sales prospects with the intent on setting qualified meetings with these prospects,” says Julie Gareleck, Junction Founder and CEO.
Initiation to Junction’s Sales Automation process begins with a strategy workshop where key stakeholders meet to discuss: Mission, Vision, Goals, Stakeholder Insights, Target Audiences, Existing Sales Metrics and Initiatives, Performance History, Future Performance Metrics, Content, Milestones, Time Line, and Tactics. Junction’s experienced team will audit the client’s content inventory to identify critical opportunities and content gaps with the intent on developing additional content assets if needed to support sales automation efforts.
Customized databases, based on the requirements for each identified target audience, are utilized to design, develop and execute a singularly focused campaign. Based on the Content Audit, Junction will develop custom content for each stakeholder campaign in the Sales Automation Platform.
Junction conducts periodic testing prior to the launch of each campaign to insure accuracy and compliance to Junction’s strict quality standards and the client’s goals and objectives. Inclusion of an optional, third-party application that syncs with the client’s calendar and allows prospects to schedule meetings directly with the client is available. Regularly scheduled meetings follow each engagement to review campaign performance and metrics.
“Since launching its Sales Automation Solution, Junction has worked with various companies across industry verticals to improve visibility in the professional marketplace, drive lead generation, and increase qualified business opportunities,” says Gareleck.
“As the sales and marketing landscape changes and consumer expectations evolve, it’s critical to remain ahead of trends,” concluded Gareleck. “Regardless of industry, Junction can provide a comprehensive set of automation solutions to improve and optimize a company’s sales and marketing efforts.”
For more information on how Junction is specifically suited to help optimize your sales and marketing processes, contact info@junction-creative.com or call 678.686.1125.