Comprehensive Cancer Center
A Leader in Oncology Care Across the Region Since 1989
Technology and connectivity continues to disrupt how we access information. Once limited to a one-or two line posting in the local telephone Yellow Pages (remember those?) medical practitioners of all disciplines felt little incentive to promote their services any way other than personal referrals from current patients and an occasional advertisement in the local papers.
As an aging population ignited an increased demand for specialty medical practitioners, the competition among medical services including hospital systems, urgent care networks, private practices, cancer treatment centers, telemedical service providers and others has intensified. Today there is a greater reliance on more sophisticated marketing strategies to bring patients to the medical providers. Choosing a doctor is no longer a random or arbitrary choice but one easily researched from among many providers from the comfort the patient’s home or mobile device. John Socratous, Wizmotions CEO, says, “One of the biggest consumer segments we see moving to aggressive advertising are doctors. Explainer videos, SEO and online reviews seemed secondary in the medical field for many years. Today, that is no longer the case.”
At the Gettysburg Cancer Center (GCC) in Historic Gettysburg PA, the doctors understand the importance of being accessible as patients embrace the technology in learning about their illness and the expanding science of treatment and care. Even with their all-encompassing oncology and hematology programs providing a complete range of diagnosis, treatment, and follow-up cancer care, Gettysburg Cancer Center has launched a new website that is designed to educate and inform its patients. Dedicated to providing insightful, compassionate care to all of their patients, GCC understands that every person is unique as they strive to ensure every patient the highest quality care and best possible outcome for their cancer treatment. Their new website and strategic marketing initiatives now reflect that elevated commitment to cancer care.
Junction Creative Solutions, an award winning strategic agency committed to creating high impact solutions, was uniquely qualified to design and execute a successful implementation of social and digital collateral to satisfy GCC’s commanding presence in the cancer treatment center marketplace. With many years of experience in the telemedical, pharmaceutical, hospital and consultative medical services sectors, Junction is perfectly positioned to answer the creative needs of GCC.
Julie Gareleck, Founder and CEO, said, “As the marketing landscape changes and consumer expectations evolve, it’s critical to remain ahead of the trend, particularly in the healthcare field where connecting patients with the best possible care providers can often have life or death implications. Junction believes that an effective content strategy adds significant value to a business, particularly in an era where patients have access to information – and a lot of it. Healthcare companies must focus on communicating with patients where they are accessing information.”
For more than 25 years, Gettysburg Cancer Center has been committed to providing cancer care in a community-based setting close to their patient’s home. Their caring and educated staff is dedicated to providing a caring environment for patients and their families with individualized treatment, utilizing the best technical approach, and recognizing each patient’s psychological, emotional, and spiritual needs during their journey with their illness and healing.
To see more about how Junction’s creative team of marketing specialist is helping GCC successfully connect with their patients, visit www.gettysburgcancercenter.com.