The Gramercy Institute recently sponsored a remarkable gathering of some of the top minds in financial services marketing at the “JFAM: Live! Financial Marketers’ Conference” on Friday, September 27, in New York City. Some of the brightest senior leaders at the world’s top financial and marketing brands contributed to the discussion on the overarching theme: “Right Message to the Right Audience: Telling the Story of The Financial Brand”,
Junction Creative Solutions (Junction) CEO Julie Gareleck represented her firm on a panel focused on “Telling Your Story & Telling It Well”. She was joined in the discussion by Lisa Hurwich, VP, Marketing Strategist, U.S. Trust /Bank of America Private Wealth, Josh Orth, Editorial Director, Allianz Global Investors and Kirti Srikant, AVP, Director of Brand Marketing & Advertising, Oppenheimer Funds. “Communicating with the target consumer is essential to growing a client base in the financial industry. Developing the right message, telling it well and directing it towards the right audience is essential to achieving dramatic improvement in return on marketing spend,” says Gareleck. “We are pleased to have had the opportunity to participate in this event along with so many talented industry leaders.”
Other conference topics included; “The Branding Benefit of Financial Education”, “Leveraging Real Brand Value in Financial”, “The Right Audience-The Right Message”, “Finding The Right Audience”, “Effective Content in Relevant Context” and “Innovating for Tomorrow’s Financial Marketing”.