The Journal of Financial Advertising and Marketing (JFAM) hosted back to back events in its JFAM:Live! series of financial marketer’s conferences in New York City, attracting leaders from the world’s largest financial brands to engage in sharing ideas and insights about their marketing efforts in 2013.
Bill Wreaks, CEO of The Gramercy Institute, publishers of JFAM, led attendees through the two day’s events; first a private reception at Le Cirque on the evening of March 13th featuring a panel discussion on building strategic connections with customers in the financial services industry, followed by a half-day conference at Pricewaterhouse Coopers’ US headquarters during which 5 addition panels addressed best practices for implementing a variety of new marketing technologies and techniques.
The day was focused on ‘Transformative Marketing,’ a major trend suggested and reinforced by the findings of a extensive study conducted by the Gramercy Institute, which was first reported earlier this year at the JFAM:FORUM-NYC event.
Junction Creative Solutions (Junction) CEO Julie Gareleck represented her firm on a panel focused on crafting better customer experiences. She joined SVPs and Marketing Directors from major financial firms including TD Ameritrade, Citi, Prudential, and PWC, adding an agency’s unique perspective to the conversation about customer needs and wants. “Consumer trust in big bank brands hasn’t yet been completely restored, but has vastly improved since the significant damage of the economic downturn,” said Gareleck. “Financial brands must prioritize initiatives geared towards first rebuilding this trust, such as delivering honesty along with tangible rewards and benefits; these are crucial steps towards making marketing communications more effective in the aftermath of this difficult period.”
“Junction is extremely pleased to joining in an open dialogue about how to maximize the impact of these large financial brands while being mindful of available resources and delicate reputations,” added Gareleck. “We have learned a great deal from the influential individuals sharing the stage, and it is our hope that sharing our philosophy of adopting the ‘big idea’ only if it is the ‘right idea’ helps them take away a better understanding of marketing that is plugged-in and powerful.”
Read more about Junction’s involvement with JFAM at www.junction-creative.com.