Junction is pleased to announce its presence at the JFAM:FORUM-NYC, the first major conference of 2013 hosted by The Gramercy Institute’s Journal of Financial Advertising and Marketing, on Wednesday, January 16th in New York, NY. CEO & Managing Partner Julie Gareleck will join senior leaders from top financial brands including JPMorgan Chase, Prudential, Morgan Stanley, Goldman Sachs, Bank of America, and more as they discuss what financial marketers want to gain from their marketing efforts in the new year.
The half –day forum features five panel discussions covering specific topics ranging from branding and reputation management to mobile and tablet marketing, social media, and the role of big data in marketing financial services. The lone representative in the conference from an agency’s perspective, Gareleck will participate in the fifth and final panel, informally titled ‘Getting It Done,’ addressing financial marketing team management.
Gareleck views the topic of how to effectively organize a team and execute on marketing tactics as one of Junction’s core strengths. “Junction has proven that our own process makes a significant impact on streamlining operations, improving internal and external communications, and maximizing the value of the solutions we design for our clients,” says Gareleck. “Marketers in 2013 must focus on this high level of organization, because even the biggest ideas lack power without proper coordination and flawless execution.”