Amidst a particularly eventful year in business and marketing comprising significant changes in the economic environment, public policy, technology, and social media, Atlanta-based hybrid strategic firm Junction Creative Solutions (Junction) succeeded in accurately predicting and reacting to trends to report growth for the fourth consecutive year since its inception in 2008.
“Despite the volatility of marketplace, we’ve once again experienced continued growth and great success with our clients over the course of the past year,” says Julie Gareleck, founder, CEO & Managing Partner, Junction. “Building on our already diverse portfolio, we added a multitude of clients as well as new industry verticals in the oil and gas, public safety, consumer products, and retail industries. We’ve accomplished a lot for a boutique firm.”
In 2012, Junction introduced the JXN Executive Roundtable, a series of events focused on bringing together thought leadership and promoting collaboration in the business community. Events brought together business owners and executives to discuss the challenges of operating in a less than favorable economic climate, a topic that resonated throughout the tumultuous year.
In December, Junction published its 2012 Annual Report, titled Sustainability in a Fragmented Marketing Economy. “Junction certainly does not fit the typical agency mold, and we decided that instead of creating an annual report touting our own achievements in 2012, we would discuss big thinking and trends in the marketplace,” comments Gareleck. Created in reaction to the overwhelming segmentation of the marketing industry, the report emphasizes Junction’s core philosophies and illuminates the importance of centralized strategy to unify marketing solutions. The report has garnered acclaim from partners and industry peers, bolstering Junction’s reputation as an authority in the space.
Junction was the recipient of multiple industry distinctions in 2012, most notably with recognitions from its peers in the Horizon Interactive Awards for building successful Consumer Information Websites and Integrated Marketing Campaigns. “Junction is committed to delivering the highest standard of work our talented team is capable of,” says Gareleck. “Awards are a testament to the value that we bring to the table for our clients.”
Junction has thrived by reacting appropriately to trends while remaining steadfast in its core values of authenticity, integrity, and value. Gareleck predicts a continuously changing marketplace, but intends to preserve momentum and push Junction’s influence to new heights in the New Year. “Whatever new technologies, new regulations, or new attitudes arise in 2013, Junction believes that strategy will be a central role in all business and marketing efforts. It’s how we do business, and we are focused not only on creating world-class solutions for our clients, but building better businesses.”
Junction is currently preparing to launch its updated website, featuring an expanded look into its team, service offerings, and portfolio in the first quarter of 2013.
For more information about Junction Creative Solutions, visit www.junction-creative.com.