Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions (Junction), recently spoke as a member of an expert panel at The Journal of Financial Advertising and Marketing (JFAM)’s Live! Financial Marketers’ Conference in New York City. Hosted by New York-based The Gramercy Institute, the semi-annual event was themed in conjunction with the firm’s latest research, entitled The Future of Financial Media: Owned, Earned, & Purchased.
Senior level marketing executives from top financial firms to include JPMorgan Chase, AIG, BNY Mellon, Prudential, and TIAA-CREF shared insights on the latest trends in financial marketing. As The Gramercy Institute’s research was presented, the participants discussed topics such as tablet and mobile marketing and social, mobile, and content marketing. Gareleck participated in sharing the importance of branding, aligned with her recently released perspective entitled Marketing Futurists: Better, Faster, Constant.
“Bill Wreaks (CEO of The Gramercy Institute and Chief Analyst of JFAM) has managed to make the Live! series one of the most distinguished events on the calendar. The event was an opportunity for top marketers to listen, share, and learn in a trusted environment,” said Gareleck. “The amount of thought capital in the room was impressive and certainly impactful to attendees and panelists alike.”
For more information and news about Junction’s involvement at JFAM Live!, click here.